Aveda, a leading professional botanical hair care brand and a pioneer in corporate environmental sustainability in the beauty industry, is introducing its Full Circle recycling program in the US.  Aveda has partnered with innovative recycling company g2 Revolution to create a program that will allow guests of Aveda salons to return any Aveda packaging that is not accepted by a municipal curbside recycling programs. Materials can be returned to any of the 107 Aveda Experience Center retail locations in the US beginning July 15, 2013.

The returned Aveda packaging will be sorted and recycled into reusable material, with the goal of making it into new Aveda packaging or accessories, helping prevent Aveda packaging from going into a land fill.

Aveda is dedicated to achieving high performance in services and products without compromising the environment. Aveda’s goal is to eliminate waste and make a positive difference in the world. In nature, everything gets used or is returned to the earth.

“At Aveda, we find inspiration in nature and believe that it should be emulated as a model of sustainability. Aveda is committed to developing products that can be responsibly sourced, manufactured, used and then returned to the natural world. We also develop packaging with high levels of post-consumer recycled content that can be continuously cycled in the industrial world,” says Dave Rapaport, Vice President Earth & Community Care, Aveda. “The reality is that municipal programs vary in the types of materials they are able to recycle. Aveda is committed to a no waste philosophy. We know this program can make a difference. The success of our pilot program in Colorado in 2011-2012 reported that 98% of the materials received were recycled into reusable material.”

In an effort to continue to bring sustainability full circle, g2 revolution launched the “Feed the Future” program in January 2013 in cooperation with the West Ohio Food Bank. For every Full Circle recycling bin processed for recycling, g2 revolution will donate funds that will allow the West Ohio Food Bank to purchase 2 ½ pounds of food. Visit aveda.com.