Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices, from recruiting the best talent to match your salon or spa culture to consistently delivering superb services and ...
Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices, from recruiting the best talent to match your salon or spa culture to consistently delivering superb services and products with exemplary customer service to every guest, every visit. For SALON TODAY 200 applicants in this category, it’s a numbers game—who among them achieved the highest percentage of growth in gross sales between 2012 and 2013. This year, our Growth honorees grew at rates of 9 percent and higher, with an average growth rate of 22.76 percent. Here, are the second 50 honorees in the growth category for 2015.
MERMAID HAIR EXTENSIONS Kirkland, WA mermaidhairextensions.com Cindy Reynolds ’12: $604,000 ’13: $673,000 INCREASE: 11% SQUARE FEET: 1,700 TOTAL EMPLOYEES: 7 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: private label COLOR: Farouk, Goldwell, Italy TECH SUPPORT: Salon Iris, Demandforce ASSOCIATIONS: NCA, PBA “We have achieved growth by specializing in a niche market with a reputation as having the newest and best hair extension services in our area. Because of our high volume, we can stock a large supply of hair in different colors and textures.”
NAMASTE PURE DESIGN SALONS Denver, CO namastehair.com Rick VanDeRiet and Tommy Pernell ’12: $1,062,000 ’13: $1,303,000 INCREASE: 23% SQUARE FEET: 500, 1,000, 2,000 TOTAL EMPLOYEES: 44 AVERAGE CUT & STYLE: $45 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce, Salonspaloop, Groupon “We doubled our number of training program hours and increased our efforts to bring in trainees. Our program grew from three students to 10, one day of education a week to two, and two instructors to five.”
NICO SPALON Morgantown, WV nicospalon.com Nicholas Romanoli ’12: $883,000 ’13: $1,051,000 INCREASE: 19% SQUARE FEET: 2,500 TOTAL EMPLOYEES: 20 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Moroccanoil, Keratin Complex, private label COLOR: Schwarzkopf, Alfaparf, Pravana TECH SUPPORT: STX “We have benefitted by appearing at bridal shows for educational seminars, as well as being published by local and state bridal publications, such as WV Weddings Magazine.”
NUOVO SALON GROUP Sarasota, FL nuovosalongroup.com Terry McKee and James Amato ’12: $4,192,000 ’13: $4,562,000 INCREASE: 9% SQUARE FEET: 3,300, 3,000, 2,000 TOTAL EMPLOYEES: 72 AVERAGE CUT & STYLE: $57 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce ASSOCIATIONS: Intercoiffure, PBA “As a 28-year-old company with already high productivity benchmarks, it’s not always easy to accomplish growth year after year. We attribute ours to an amazing leadership team that trains and coaches effective programs and systems that attract new guests and rewards loyal ones.”
NURTUR THE SALON Columbus, OH nurtursalon.com Patrick Thompson ’12: $2,491,000 ’13: $3,078,000 INCREASE: 24% SQUARE FEET: 1,200 4,200 TOTAL EMPLOYEES: 74 AVERAGE CUT & STYLE: $35 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Millennium, SalonBiz Cloud, Demandforce, Spa Boom, Campaign Monitor ASSOCIATIONS: NCA, PBA “Our new Grandview location quickly became a strong presence in the community by sponsoring the public library’s Summer Concert Series, participating in the monthly Grandview Hop and even partnering with local distilleries to serve as a stop on the Columbus Young Professionals’ 2013 Bar Hop.”
OMAGI SALON & SPA Louisville, KY omagisalonspa.com Marian Maruca Sang ’12: $1,510,000 ’13: $1,778,000 INCREASE: 18% SQUARE FEET: 2,500 TOTAL EMPLOYEES: 31 AVERAGE CUT & STYLE: $48 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Salo Biz, Demandforce ASSOCIATIONS: NCA, PBA “During the busy holiday season when traffic is high and parking is tough, we offer guests the ability to order products and gift sets online, by fax or phone, then drive up to our door and we’ll bring the wrapped packages out to the car. This is a huge convenience that our guests absolutely love.”
ON THE GREEN SALON AND DAY SPA St. Marys, GA onthegreensalonanddayspa.com Mary Rose Cannistraro ’12: $620,000 ’13: $728,000 INCREASE: 17% SQUARE FEET: 5,100 TOTAL EMPLOYEES: 22 AVERAGE CUT & STYLE: $40 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Millennium ASSOCIATIONS: The Day Spa Association, NCA, PBA, Camden County Chamber of Commerce “On the Green not only stands for being on the golf course, but also being green from the buildout to the recycled glass art hanging on our walls. We keep it coming with our new authentic Sicilian café, The Green Room, which is the perfect addition to our day spa.”
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POSH SALON AND DAY SPA Kokomo, IN poshsalon-dayspa.com Lindsay Daugherty-Pyle ’12: $279,000 ’13: $358,000 INCREASE: 28% SQUARE FEET: 1,500 TOTAL EMPLOYEES: 17 AVERAGE CUT & STYLE: $36 BEST-SELLING RETAIL: Redken, Pureology COLOR: Redken TECH SUPPORT: STX ASSOCIATION: ISBN “One thing we’ve found successful is to make an offering during the appointment reminder call, letting the client know of a special they can take advantage of during the visit scheduled the following day. This helps us fill our book, and offers guests discounted prices on services they’ve never tried.”
PRODEDGY - A WILLIAM EDGE NEW ARTIST SALON New Braunfels, TX prodedgyhair.com William Edge ’12: $1,118,000 ’13: $1,332,000 INCREASE: 19% SQUARE FEET: 2,600 TOTAL EMPLOYEES: 25 AVERAGE CUT & STYLE: $30 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce “To support our team’s development, we offer monthly morale and culture meetings, as well as daily connections to the individual’s progress. We hold monthly ‘connect sessions’ and a quarterly review with each team member.”
PYARA SPA AND SALON Burlington, MA pyaraaveda.com Christine Perkins ’12: $1,935,000 ’13: $2,206,000 INCREASE: 14% SQUARE FEET: 3,400 12,000 TOTAL EMPLOYEES: 50 AVERAGE CUT & STYLE: $70 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Millennium, Demandforce “Each team member receives a printout of all the guests in their book that day. We asked everyone to take it a step further and add in when each guest should be re-booking and for what service. This simple adjustment took our pre-book numbers from 52 percent to 62 percent.”
QUATTRA VIA Carlsbad, CA quattravia.com Brittany Adamson ’12: $870,000 ’13: $1,114,000 INCREASE: 28% SQUARE FEET: 3,600 TOTAL EMPLOYEES: 22 AVERAGE CUT & STYLE: $62 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce ASSOCIATION: PBA “One of our most successful programs is focusing on enhanced suggestions for each guest. We laminated menu cards that staff provide to guests during consultation, then they ask the guests questions and match an enhancement to the guests’ needs.”
R SALON & SPA Webster, NY rsalon.com Scott Dennis ’12: $481,000 ’13: $638,000 INCREASE: 33% SQUARE FEET: 2,500 TOTAL EMPLOYEES: 14 AVERAGE CUT & STYLE: $45 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce ASSOCIATION: PBA “We customize the shampoo and conditioner to the needs of the guest’s hair or desired style, which we discuss with them as we wash. While the conditioner is on, we wrap their head in a steamed towel and give them a calming massage, while the chair massages their backs.”
RED 7 SALON Chicago, IL red7salon.com Jason Hall and David Kafer ’12: $2,122,000 ’13: $2,319,000 INCREASE: 9% SQUARE FEET: 2,400, 2,800 TOTAL EMPLOYEES: 43 AVERAGE CUT & STYLE: $65 BEST-SELLING RETAIL: Bumble and Bumble, Kevin Murphy COLOR: Wella, Redken, Pravana TECH SUPPORT: STX “We were the official hair salon for Lollapalooza. We also did hair for the MODA fashion show in Chicago, Pitchfork and most recently Glamorama with Macy’s, where our lead stylist demonstrated a glam look on a live TV news spot.”
REDBLOOM SALON Calgary, AB Canada redbloom.ca Troy Winget and Jodi Ohama ’12: $2,280,000 ’13: $2,776,000 INCREASE: 22% SQUARE FEET: 1,700, 1,800, 2,300 TOTAL EMPLOYEES: 57 AVERAGE CUT & STYLE: $66 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Milano, Constant Contact “Our salons are open 10 hours per weekday. In 2012, we started giving stylists the option of working four, 10-hour shifts per week. About 40 percent of our service providers work this shift. This schedule eliminated the two-hour increments of unbookable time we were experiencing.”
RITUALS SALON Tampa, FL ritualsavedasalon.com Jonathan and Elsa Mosco ’12: $245,000 ’13: $304,000 INCREASE: 24% SQUARE FEET: 1,500 TOTAL EMPLOYEES: 7 AVERAGE CUT & STYLE: $45 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Goloyal “We are an education-driven salon and recently attended both the Qnity leadership and Qnity stylist seminars. Their system of right-brain/left-brain connection for the stylist is a great way to motivate the team to increase overall sales growth.”
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THE ROOT SALON Phoenix, AZ therootsalon.com Lauren Hart and Samuel Sciotto ’12: $513,000 ’13: $589,000 INCREASE: 15% SQUARE FEET: 1,200 TOTAL EMPLOYEES: 12 AVERAGE CUT & STYLE: $48 BEST-SELLING RETAIL: Alfaparf, L’Oréal Professionnel, Minardi Luxury Care COLOR: Alfaparf, Wella, Redken TECH SUPPORT: STX ASSOCIATION: PBA “About a year and a half after opening our doors, we began to see a huge increase of new guests that were finding us from web-based review sites, such as Yelp.”
SALON 2000 Fleming Island, FL salon2000fl.com Lorraine L. Lillis ’12: $806,000 ’13: $882,000 INCREASE: 9% SQUARE FEET: 3,800 TOTAL EMPLOYEES: 18 AVERAGE CUT & STYLE: $42 BEST-SELLING RETAIL: Aveda COLOR: Aveda, Framesi TECH SUPPORT: SalonBiz, Demandforce ASSOCIATIONS: PBA, Florida Retail Federation “We created a list of quick add-on services that guests can add for an affordable price. These include pops of color, conditioning treatments, polish changes, eye zone treatments in our spa and more.”
SALON ALLURE, INC. Huntsville, AL salonallurehuntsville.com Paula Lecher and Michelle McGough ’12: $1,202,000 ’13: $1,327,000 INCREASE: 10% SQUARE FEET: 2,600 TOTAL EMPLOYEES: 29 AVERAGE CUT & STYLE: $40 BEST-SELLING RETAIL: Redken, Pureology COLOR: Redken TECH SUPPORT: Envision, Demandrorce ASSOCIATION: PBA “We implemented a points-based rewards program to further strengthen client loyalty. Everything is tracked electronically, so points are automatically earned for actions, services and retail purchases. When a guest earns 2,000 points, he or she earns $20 off his or her preferred product or service.”
SALON ART-TIFF Ephrata, PA salonarttiff.com Sue Burkholder ’12: $978,000 ’13: $1,085,000 INCREASE: 11% SQUARE FEET: 4,000 TOTAL EMPLOYEES: 25 AVERAGE CUT & STYLE: $45 BEST-SELLING RETAIL: L’Oréal Professionnel, Eufora, Private Label COLOR: L’Oréal Professionnel TECH SUPPORT: Millennium, Demandforce ASSOCIATIONS: NCA, PBA, ESON “This year we hired a marketing director to work on promotions and events. We also have a marketing committee that is run by salon employees which plans quarterly events that fuel growth of new and existing clients.”
SALON BIYOSHI Knoxville, TN salonbiyoshi.com Brandon and Mary Harris, David and Nancy Watkins ’12: $1,065,000 ’13: $1,399,000 INCREASE: 31% SQUARE FEET: 4,000 TOTAL EMPLOYEES: 27 AVERAGE CUT & STYLE: $54 BEST-SELLING RETAIL: Redken, Pureology COLOR: Redken TECH SUPPORT: Envision, Demandforce, StyleNet ASSOCIATION: PBA “A recent three-month digital campaign with a local television station more than doubled our Facebook likes and quadrupled our engagement. In order to optimize this enormous gain in prominence, we sent a special offer to more than 600 of those who freely shared their email addresses with us.”
SALON BY MILK + HONEY Austin, TX milkandhoneysalon.com Alissa and Shon Bayer ’12: $6,789,000 ’13: $8,289,000 INCREASE: 22% SQUARE FEET: 7,200 TOTAL EMPLOYEES: 186 AVERAGE CUT & STYLE: $55 BEST-SELLING RETAIL: Aveda, Kevin Murphy, Theorie COLOR: Aveda, Wella, Organics TECH SUPPORT: SpaBooker “We implement monthly incentive programs for our stylists to help them increase their upgrades and retail sales. For example, we provided different daily goals for them to hit in order to earn raffle tickets. The raffle winner earned an all-expenses paid trip to a national education show.”
SALON DISEGNO Lawrenceville, GA salondisegno.com David and Stacy Hodges ’12: $522,000 ’13: $694,000 INCREASE: 33% SQUARE FEET: 1,500 1,800 TOTAL EMPLOYEES: 19 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Pureology, Redken COLOR: Redken TECH SUPPORT: STX, “This year we implemented a prescription pad program for retail recommendations. The campaign contributed to a significant growth in retail sales, and because of its success, the Rx tablets are now a part of our salon service standards.”
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SALON FLEUR DE LIS St. Louis, MO salonfdl.com Alicia Strobl ’12: $460,000 ’13: $529,000 INCREASE: 15% SQUARE FEET: 1,500 TOTAL EMPLOYEES: 10 AVERAGE CUT & STYLE: $49 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Salonbiz, Demandforce “When new guests check out, our front desk extends a warm thank you and gives them a gift bag with a new client card that gives them three complimentary services during their next three visits, a sample product, and a service menu so they can go home and learn about all of our services.”
SALON M2 Charlotte, NC salon-m2.com Michele Matkovich ’12: $348,000 ’13: $550,000 INCREASE: 58% SQUARE FEET: 1,200 TOTAL EMPLOYEES: 10 AVERAGE CUT & STYLE: $60 BEST-SELLING RETAIL: Eufora COLOR: Eufora, Schwarzkopf TECH SUPPORT: STX, Demandforce, WordJack Media Salon and Spa Marketing Tool Kit ASSOCIATION: ESON “Having some of the finest business coaches and salon owners at my fingertips, I was able to recognize that I needed to focus more on the business, growing myself in a way I didn’t think I’d enjoy as much as doing hair. But, we grew 58 percent and I was overjoyed with the results.”
SALON ROOTZ, INC. Medina, OH salonrootz.com Jennifer Tryon and Sheila Barco ’12: $599,000 ’13: $670,000 INCREASE: 12% SQUARE FEET: 1,900 TOTAL EMPLOYEES: 23 AVERAGE CUT & STYLE: $42 BEST-SELLING RETAIL: Davines, L’Oréal Professionnel COLOR: L’Oréal Professionnel TECH SUPPORT: Millennium, Constant Contact ASSOCIATION: PBA “This past Spring we unveiled our ‘Braid Bar.’ This addition is attractive to clients since no appointment is necessary. We’ve experienced an increase in clients who are just stopping in for a quick braid.”
SALON SANITY Gretna, LA salonsanity.com Jennifer Boutwell ’12: $384,000 ’13: $443,000 INCREASE: 15% SQUARE FEET: 1,100 TOTAL EMPLOYEES: 9 AVERAGE CUT & STYLE: $41 BEST-SELLING RETAIL: Redken, Pureology COLOR: Redken TECH SUPPORT: Envision “Hiring a business consultant through Summit Salons was the best thing I ever did to grow the company. She has helped me develop a business plan, budgets, marketing strategies, career paths, retail promotions and coaching sessions for the team. She helps me be the best leader I can be.”
SALON SKANDA Atlanta, GA salonskanda.com Kevin Miraglia ’12: $543,000 ’13: $733,000 INCREASE: 35% SQUARE FEET: 1,600 TOTAL EMPLOYEES: 15 AVERAGE CUT & STYLE: $53 BEST-SELLING RETAIL: Redken, Pureology COLOR: Redken TECH SUPPORT: Millennium ASSOCIATION: Summit Salons “We have a wardrobe stylist on our team to help guests find that outfit for a special occasion or simply to help them clean out their closet. And, we’ll soon be introducing a cold laser to assist guests with fat loss.”
SALON SPA W Des Moines, IA salonspaw.com China Wong ’12: $1,399,000 ’13: $1,800,000 INCREASE: 28% SQUARE FEET: 2,800 TOTAL EMPLOYEES: 20 AVERAGE CUT & STYLE: $49 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Millennium, Demandforce ASSOCIATION: PBA "We coached and tracked a new service per ticket goal in which we tried to maintain an average of two services per guest. We changed our scripts in order to better educate guests on available add-on services like hair treatments and pedicure upgrades."
SALON WEST Largo, FL salonwest.co Laura and Mike Peters ’12: $7,060,000 ’13: $8,005,000 INCREASE: 13% SQUARE FEET: 2,800, 3,800, 4,200 TOTAL EMPLOYEES: 111 AVERAGE CUT & STYLE: $47 BEST-SELLING RETAIL: Redken, Pureology COLOR: Redken TECH SUPPORT: Envision ASSOCIATIONS: PBA, Florida Retail Federation “Some of the programs we use to entice purchasing are traditional, but they work. We use loyalty point programs, referral programs, and series of service programs as well as retail sales programs.”
SALON YA YA, INC. Nashville, TN salonyaya.com Marilyn and David Lipsey ’12: $1,135,000 ’13: $1,287,000 INCREASE: 13% SQUARE FEET: 600, 1,200, 1,500 TOTAL EMPLOYEES: 26 AVERAGE CUT & STYLE: $48 BEST-SELLING RETAIL: Redken, Pureology COLOR: Redken TECH SUPPORT: Millennium, Demandforce ASSOCIATION: Summit Salons “To meet our goal as a career salon company, we implemented a performance-based level system which features a structured framework and timeline, so each service provider has a clear, concise roadmap for their career growth.”
SALONAMOUR Walnut Creek, CA salonamouronline.com Michael and Susan Falcon ’12: $1,182,000 ’13: $1,359,000 INCREASE: 15% SQUARE FEET: 2,800 TOTAL EMPLOYEES: 17 AVERAGE CUT & STYLE: $80 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Salonbiz, Demandforce, Imaginal Marketing ASSOCIATION: PBA “When we implement an idea, such as a new service, we ask for buy-in from each team member and make sure there is a majority rule. Our team’s input is crucial. What they help create, they will support and believe in.”
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SALONE ESTETICA Winchester, MA saloneestetica.com Maria Pintone Taliaferro ’12: $1,253,000 ’13: $1,383,000 INCREASE: 10% SQUARE FEET: 1,700 TOTAL EMPLOYEES: 16 AVERAGE CUT & STYLE: $54 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: HairMax, Constant Contact “We are transitioning to becoming more tech-savvy by advertising on Facebook and Instagram, as well as offering enhanced e-mail communications. And, we continuously update our website.”
SAMI HALASEH SALON AVEDA DAY SPA Wichita, KS samihalasehsalon.com Sami Halaseh ’12: $990,000 ’13: $1,082,000 INCREASE: 9% SQUARE FEET: 2,500 TOTAL EMPLOYEES: 15 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz “Daily, we track the retention of existing and new clients, retail and service tickets, percentage of guests purchasing products, and pre-booking. In addition, we closely track how much the salon spends, using a cost-per-chemical method.”
SAVVY SALON AND DAY SPA Cornelius, NC savvysalonanddayspa.com Pat Helmandollar ’12: $2,256,000 ’13: $2,452,000 INCREASE: 9% SQUARE FEET: 6,400 TOTAL EMPLOYEES: 42 AVERAGE CUT & STYLE: $38 BEST-SELLING RETAIL: Kerastase, Bumble and Bumble, Aveda COLOR: Wella TECH SUPPORT: SpaBiz, Demandforce, Constant Contact ASSOCIATION: PBA “We started an auto-draft for our Savvy Select spa club program. Any guest may buy in and are rewarded an unlimited $30 gift certificate for signing up. There are different levels to the program, and guests receive services at a discounted rate.”
SCHARDEIN’S Oklahoma City, OK schardeins.com Steven L. Schardein and Stevie Schardein Kennedy ’12: $2,131,000 ’13: $2,465,000 INCREASE: 16% SQUARE FEET: 6,700 TOTAL EMPLOYEES: 50 AVERAGE CUT & STYLE: $52 BEST-SELLING RETAIL: Kerastase, Oribe, Goldwell COLOR: Goldwell: Topchic, Elumen, Colorance TECH SUPPORT: STX ASSOCIATIONS: ABN, CC, NCA, PBA, Intercoiffure “We establish an education fund for each team member, by taking 10 percent of their reatil sales and putting it away in a savings account. This allows them to travel the globe for education, and this year the team has been to Vegas, Shanghai, New York, Miami and Germany.”
SIGNATURES SALON Lake Charles, LA signaturessalon.biz Wendy White-McCown ’12: $1,151,000 ’13: $1,272,000 INCREASE: 11% SQUARE FEET: 1,500 TOTAL EMPLOYEES: 21 AVERAGE CUT & STYLE: $40 BEST-SELLING RETAIL: Bumble and Bumble, Intelligent Nutrients COLOR: Wella TECH SUPPORT: SalonBiz, Demandforce “Each one of our career levels has required classes as well as a reading list. For example for a junior stylist to become a senior stylist, they must read 7 Habits of Highly Effective People and a master stylist must complete a two-day class on Fierce Conversations and read 5 Dysfunctions of a Team.”
SIN 7 SALON White Rock, BC Canada sin7salon.com Courtney Clark and Katherine Ross ’12: $296,000 ’13: $399,000 INCREASE: 35% SQUARE FEET: 600 TOTAL EMPLOYEES: 12 AVERAGE CUT & STYLE: $46 BEST-SELLING RETAIL: Aveda, Fixx COLOR: Aveda TECH SUPPORT: Milano, Demandforce “Our referral program, ‘Lead a Friend into Sin 7’ is popular with both new guests and the guests who refer them. Both receive a complimentary Express Deep Conditioning Treatment, including a hair masque and scalp and hand massage.”
STUDIO 700 SALON AND SPA Corona, CA studio700corona.com Tamra Segert and Terri Modena ’12: $254,000 ’13: $280,000 INCREASE: 10% SQUARE FEET: 1,800 TOTAL EMPLOYEES: 13 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Eufora COLOR: Eufora TECH SUPPORT: Insight, Constant Contact ASSOCIATION: PBA “We are celebrating our 7th anniversary and are having our best year yet. I would say it is ‘Lucky #7,’ but it can’t be luck. It’s a combination of hard work, failing and trying again. Our success comes from teamwork, inspiration, our love of community, creativity and integrity.”
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STUDIO BE SALON Fort Collins, CO studiobe.com Ian and Beth Weber ’12: $2,537,000 ’13: $3,430,000 INCREASE: 35% SQUARE FEET: 1,300, 2,700 TOTAL EMPLOYEES: 50 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Paul Mitchell COLOR: Paul Mitchell TECH SUPPORT: SalonBiz ASSOCIATIONS: PBA, Paul Mitchell Focus Program “Working with SalonBiz, we designed a smartphone app that motivates our team by tracking their metrics in real time. The first aspect it tracks is their paycheck—the highest motivating factor for any employee—and it has built-in notifications to tell them when they’re close to hitting the next commission level.”
STUDIO LUXE HAIR SALON Naperville, IL studioluxehair.com Tiffany Groenenboom and Jeff Groenenboom ’12: $499,000 ’13: $575,000 INCREASE: 15% SQUARE FEET: 1,700 TOTAL EMPLOYEES: 10 AVERAGE CUT & STYLE: $55 BEST-SELLING RETAIL: Davines, Eufora COLOR: Davines TECH SUPPORT: Millennium “The best tool you can have in this industry is education. Every stylist goes through our 12-month, Vidal Sassoon-based training program where they work as Tiffany’s assistant to grasp exactly how we want things done, from consultation to blowout.”
STYLE DOWNTOWN Pensacola, FL styledowntown.com Cortney Campus ’12: $478,000 ’13: $575,000 INCREASE: 20% SQUARE FEET: 1,300 TOTAL EMPLOYEES: 13 AVERAGE CUT & STYLE: $69 BEST-SELLING RETAIL: Oribe, Moroccanoil, Unite COLOR: Goldwell, Keratin Complex, L’Oréal Professionnel TECH SUPPORT: SalonBiz, Demandforce “We leverage technology to perform our most common daily tasks to our most detailed strategies for growth, including remote salon management, focused marketing efforts, social media, and search engine optimization.”
TAJ SALON & SPA Brooklyn Park, MN tajsalonspa.com Jeanne and Andria Strandin ’12: $1,956,000 ’13: $2,256,000 INCREASE: 15% SQUARE FEET: 2,600, 3,400 TOTAL EMPLOYEES: 50 AVERAGE CUT & STYLE: $42 BEST-SELLING RETAIL: Aveda, Pureology, Unite COLOR: Aveda TECH SUPPORT: Millennium, Salon Iris, Demandforce, Constant Contact ASSOCIATION: PBA “We have raised more than $35,000 the last five years at our annual fashion shows and Aveda’s Trashion Show. This is on top of all the other donations and silent auctions we involve ourselves in around the community.”
THREE CUTTERS SALON Denver, CO threecutters.com Brad Van Dyke and Justin Williams ’12: $477,000 ’13: $608,000 INCREASE: 28% SQUARE FEET: 900 TOTAL EMPLOYEES: 10 AVERAGE CUT & STYLE: $61 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz “We feature local artwork by some of Denver’s best up-and-coming artists. We host art openings, Earth Month fund-raising events and our annual holiday party. These events add to our ongoing growth by reaching out to new clients.”
TULIP SALON & SPA Fredericksburg, VA tulipsalonspa.com Priscilla and Ralph Priebe ’12: $811,000 ’13: $945,000 INCREASE: 17% SQUARE FEET: 2,300 TOTAL EMPLOYEES: 18 AVERAGE CUT & STYLE: $56 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce ASSOCIATION: PBA “Our team-based business model ties quarterly team bonuses to achievement of critical elements of productivity, guest retention, pre-booking, retail product sales, color vs. cut, service per service ticket and guest retention.”
URBAN BETTY Austin, TX urbanbetty.com Chelle Morrison ’12: $1,122,000 ’13: $1,384,000 INCREASE: 23% SQUARE FEET: 3,400 TOTAL EMPLOYEES: 21 AVERAGE CUT & STYLE: $55 BEST-SELLING RETAIL: Pureology, Bumble and Bumble, Milk COLOR: Redken, Wella, Pravana TECH SUPPORT: STX, Mail Chimp, Survey Monkey ASSOCIATION: NCA “We have held several holiday-themed retail incentives, including our holiday gift card tree where clients can pick a silver envelope containing a discount card when they spend $100 or more on products and services. The discount card has to be redeemed in January, typically our slowest month.”
VIDA Denver, CO vidasalon.net Luis Gonzalez and James Sanchez ’12: $531,000 ’13: $624,000 INCREASE: 18% SQUARE FEET: 1,400 TOTAL EMPLOYEES: 12 AVERAGE CUT & STYLE: $46 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: Salonbiz, Demandforce “The guest experience is very important to us—we strive to set ourselves apart from our competition by making each guest experience extraordinary by providing complimentary stress-relieving neck and shoulder massages, hot towel facials, hand rituals and finishing touches.”
WATERCOLOR SALON Ridgeland, MS watercolorsalon.com Christa and Todd Freeman ’12: $1,392,000 ’13: $1,837,000 INCREASE: 32% SQUARE FEET: 2,200 TOTAL EMPLOYEES: 16 AVERAGE CUT & STYLE: $68 BEST-SELLING RETAIL: Redken, Pureology, Oribe COLOR: L’Oréal Professionnel, Redken, Scruples TECH SUPPORT: Envision ASSOCIATIONS: NCA, Summit Salons “Following a guest’s first visit, we send them a hand-written Thank You card letting them know we appreciate their business and look forward to seeing them again. If we don’t see the guest again for 12 weeks, we send a ‘We Miss You’ card.”
WILLIAM EDGE SALONSPA Nashville, TN williamedge.com William Edge ’12: $1,169,000 ’13: $1,381,000 INCREASE: 18% SQUARE FEET: 3,700, 3,800 TOTAL EMPLOYEES: 25 AVERAGE CUT & STYLE: $62 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce “We have implemented seven client recruiting/reward cards, including ‘Blowout & Go Out,’ ‘Color Your World,’ ‘Buddy System,’ ‘What Lipstick are You Eating?,’ ‘Hey Handsome,’ ‘It’s Nice to be Kneaded’ and ‘A Personal Trainer for Your Skin.’ These cards are great conversation starters and are more engaging than a traditional business card.
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ZANDI K SALONS Denver, CO zandiksalon.com Faye Zandi and Nicki Wenz ’12: $896,000 ’13: $1,097,000 INCREASE: 22% SQUARE FEET: 1,200, 2,500 TOTAL EMPLOYEES: 25 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce ASSOCIATION: PBA “Our second location has only been open two full months, and we are already passed break-even revenue and are turning a small profit. It’s been exciting, and we work diligently to ensure that we have steady growth at our existing salon as well as the new one.”
ZINKE KNOEBEL HAIR STUDIO Boulder, CO zinkeknoebel.com Jolene Zinke and Megan Robertson ’12: $352,000 ’13: $533,000 INCREASE: 51% SQUARE FEET: 2,000 TOTAL EMPLOYEES: 15 AVERAGE CUT & STYLE: $38 BEST-SELLING RETAIL: Aveda COLOR: Aveda, Pravana TECH SUPPORT: SalonBiz, Demandforce ASSOCIATION: PBA “Our mall has more than 70 shops and our mall employee discount of 15-percent off helps recruit and retain employees from neighboring businesses.
The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
