Awards & Contests
12 Days of ST200: Announcing Advanced Education
A first look at the 2013 SALON TODAY honorees in the category of Advanced Education.
by Stacey Soble
12 Days of ST200: Announcing Compensation and Benefits
In our first day of the 12 Days of ST200, we announce the honorees in Compensation and Benefits.
by Stacey Soble
Traditional Marketing
Print advertisement, radio commercial, television commercial and direct mail campaign.
Digital Marketing
Website, mobile marketing, social media, e-mail newsletter and blogs.
Campaigns
Guerilla Marketing, Overall Coordinated Campaign, Best Incorporation of a National Campaign/Co-Branded and Philanthropic Campaign.
Branded Salon Materials
Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.
In-Salon Marketing
In-salon promotion, Merchandising display and event.
All About You Hair Studio
ALL ABOUT YOU HAIR STUDIO LLC, by Steven and Susan Berger
ST200: Raising the Bar for 2013
When it came to improving the SALON TODAY 200 application process for 2013, I first listened to my readers, then I reached out to some of our strategic partners for a helping hand.
by Stacey Soble
Operation Surprise
Matrix plans special surprises for its salon customers who are 2012 SALON TODAY 200 honorees.
by Stacey Soble
Salon of Distinction: Fringe
I love Fringe’s interplay of colors and textures flowing from the gorgeous focal ‘brick’ wall to the floor to the rich styling stations.
Grand-Prize Winner: Ginger Bay Salon and Spa
AT FIRST GLANCE, the interior of Ginger Bay Salon and Spa in Town and Country, Missouri, simply reads gorgeous.
by Stacey Soble
First Runner Up: Shin
WHEN SHIN AN MOVED to Chicago from her hometown in Wisconsin in 1993, she met architect and designer Suhail and was immediately inspired by his passion and creative vision.
by Stacey Soble
Second Runner Up: Bespoke Hair Artisans
WHEN LISA WILLIAMS named her salon, she was inspired by the English tradition of “bespoke” tailoring, a term coined after a group of London tailors who created custom designs for each client.
by Stacey Soble
Third Runner Up: Roca Salon & Spa
RHONDA AND ROD CAVNER admit they take a little secret pleasure in observing new clients as they come into Roca Salon and Spa.
by Stacey Soble
Salon of Distinction: Van Michael Salon, Sandy Springs
“We always communicate with our clients through e-mail and social networking sites such as Facebook. Our tagline for this project was, ‘Everyone needs a make-over.’”
by Stacey Soble
Salon of Distinction: Trilogy Salon
“One of our favorite features is a vintage barn door on a sliding rail that separates the front reception area from the styling area. One of the owners found inspiration for this idea from a door on a beautiful Mexican hotel while on her honeymoon.”
by Stacey Soble