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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|May 22, 2018

INFUSION Truss

Infusion TRUSS is a moisturizer for all types of hair. It reconstructs, moisturizes, and provides extra shine and softness.

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In The Know|News|Sep 20, 2017

Takara Belmont Announces Roller Ball F

A restyled successor to the original, the Roller Ball F brings new possibilities in hair design. Speed, power, and a rotating ring help color and chemical treatments penetrate deeper and faster delivering results that last.

In The Know|News|Jul 28, 2017

System Professional's Alpha Energy

After five years of research, System Professional introduces Alpha Energy. Experience hair and scalp transformations from the first application, as hair becomes more responsive and manageable with no residues, stickiness or build up.

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