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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness.


With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

In The Know|News|Jul 18, 2012

Aquage SeaExtend Silkening Oil Treatment

Features: Infused with sea botanicals, argan oil and sweet almond oil. Thermal-V protects against heat damage. Benefits: Adds shine and silkiness without weight, speeds drying time, and clear formula doesn’t alter hair color ...

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In The Know|News|Mar 26, 2012

ColorDesign USA Reconstructive Oil

Contains revolutionary Ceramide A2. Replaces and strengthens the natural ceramides and amino acids that are lost or weakened by color services. Provides an immediate nourishing effect, enhances hair's shine, volume and ...

In The Know|News|Oct 7, 2011

Farmhouse Fresh Backcountry Carmel Body Milk

Farmhouse Fresh's Sweet Cream Body Milk has been infused with a golden-carmel fragrance that rivals the finest creme brulee. The feel is light, and it pours like milk. This silky vegetable-based lotion will keep skin soft throughout the day, and ...