
STAMP 2016: Salon Roux's Incorporation of a National Campaign
Salon Roux picks up a STAMP 2016 award for its "Product Launch Party."

Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Salon Roux picks up a STAMP 2016 award for its "Product Launch Party."

Salon Art-Tiff's Guerilla Marketing Campaign, "Food Truck Nights" wins a STAMP 2016 award.

The Black Cat Salon picks up a STAMP 2016 award for its Guerilla Marketing campaign, "Windows with Humor."

Salon Rootz captures a STAMP 2016 award for its Guerilla Marketing campaign, "Cold Calling."

Ginger Bay in St. Louis picks up a STAMP award for it's Spatacular social media contest.

Love Your SelfieUrban BettyAustin, TexasOwner: Chelle NeffTo kick off the Love Your Selfie campaign, Neff installed #urbanbetty decals on all the station mirrors and offered guests a complimentary travel-sized product when they posted and tagged ...

Pick a TeamSalon Art-TiffEphrata, PAOwned by: Sue BurkholderHaving a little fun with the Superbowl, Salon Art-Tiff took a picture of Burkholder and Cindy, the salon’s coordinator, photo-shopped team helmets on them and asked clients if ...

RedBloom SalonCalgary, AlbertaOwners: Troy Winget and Jodi OhamaRedBloom’s blogs focus on short video tutorials that teach guests how to accomplish a quick, new style, from basic curling iron tutorials to trendy braids and updos. The salon ...

True Beauty BlogThe Charles Penzone SalonsPowell, OhioOwners: Debra and Charles PenzoneThe marketing team at Charles Penzone plans blog posts in four different categories: trends, inspiration, how-tos and news. All blog content is leveraged via ...
Virtual MakeoversAvanti SalonBostonOwner: Stephen IacobacciInstead of posting traditional before-and-after images, Stephen Iacobacci wanted to show all the interaction between a client and her colorist, stylist and apprentice.“I hired the ...

The FringeDiPietro Todd SalonsSan Francisco, CAOwners: Andrew and Kim ToddTo make their website more interactive, Andrew and Kim Todd started publishing two blogs each month, one related to recent news about the salon and the second which ...
Salon Gatto in Hoboken, New York, picks up a STAMP 2016 award for its marketing video.

Virtue Salon in Columbus, Ohio, captures a STAMP 2016 award for its website.

Salon Del Sol in Richmond, Virginia, captures a 2016 STAMP award for its website.

Juut SalonSpa picks up a 2016 STAMP award for its website, juut.com.

Progressions' direct mail campaign, "Homemade Apple Pie," sweeps a STAMP 2016 award.

Gene Juarez captures a 2016 STAMP Award for it's salon magazine, "American Beauty."