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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Sometimes the most successful marketing ideas take place within your four walls or on your windows. From beverage menus to window displays and mirror talkers, we look at the 2023 STAMP honorees in the category of In-Salon Marketing.
A purposeful print ad, a targeted television commercial and a fun-loving billboard--get a look at our 2022 STAMP honorees in the category of Traditional Marketing.
From reducing anxiety to stopping snoring, these scents could be the key to a peaceful night.
Did you know that 84% of your salon guests care about the impact your business makes on the environment? This webinar gathers four salon leaders to talk about the importance of environmental sustainability and how it can help you position your salon as a leader and offer a means to attract new guests and talent.
Did you know a consumer will linger 20% longer in a store that is scented than an unscented one--and will leave buying more. Aroma 360's Scenting Expert Ashley Sarnicola talks about the important role scent can play in creating an experience, driving retail sales and elevating a salon's marketing efforts.
In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)
With a background as a leading beauty industry executive, Wilkin-Donachie will help the company establish a global foot print, further develop the culture of product innovation, develop connections with salon partners and consumers, and deliver digital and social ecosystems and unrivaled in-salon experiences.
New York, New Jersey and California top the list of states most obsessed by fashion, according to a study by Karen Millen that examined Google Trends search data. What's interesting is how the search terms rank in different states.
From working in distribution to managing multi-location salons to the vice president of education for Aveda, Virginia Meyer brings a lot of experience and wisdom into her New York-based salon.
The founder of Salon 8 and äz Craft Luxury Haircare believes getting fired by Gene Juarez propelled his career, that Yoga is his savior, and that his most important role as a leader is coaching others to be the best they can be.
When Hurricane Ian left many without power in Jensen Beach, Florida, Black Sheep Salon opened its doors and its heart, inviting in clients for free Wash and Go services and to enjoy a little air conditioning.
A leading stylist and salon owner in the greater Seattle area for more than 30 years, Lisa Vann shares her talents by teaching hair cutting, coloring and texture services that help break down barriers and help today's artists approach hair more holistically. In an exclusive interview with SALON TODAY, she offers more insight into her leadership style.
How a wig consultation with a beautiful young girl led to a kidney transplant for Kao Salon Division's Anthony Soriano. Wigs & Wishes' Founder Martino Cartier shares this miraculous and heart-touching story in a video interview with SALON TODAY.
A mid-career shift prompts Todd Sambuco to leave corporate America, attend cosmetology school and open up a barbershop, leveraging all he learned about branding to quickly grow a successful business in Charlotte, North Carolina.
While salons strive to build lasting loyalty with their clientele, a new research report from Phorest Salon Software shows the lure of a favorite stylist is stronger.
Get your tickets for Strategies' Team-Based Conference before tickets go up this Saturday!
In SALON TODAY's complimentary webinar September 12th, five owners share their favorite technology tools and how they are helping them run smarter, more successful businesses. Register now, and watch when you can.
