Preserving the Professionalism of Beauty
With SalonInteractiver, retail is back in the hands of the salon professional and the entire industry benefits.
Laurel Nelson
Contributor
Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
Keeping Retail Sales in the Professional Beauty Industry
The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.
Phorest's TreatCard Gives Salons an Easy Way to Reward Loyal Guests
Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.
Marketing the Salon in the Modern Tech Era
Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.
The 2019 Technology Guide
Technology plays a strong hand in how successful owners lead their salons, and now the options go far beyong appointment scheduling. This helpful guide introduce you to a number of digital tools to add to your managment toolbox.
Salon Meets Today's Client Expectations for Convenience with New Technology Tools
From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.
Maximizing Revenue Per Square Feet with a Master
Anyone can open a salon. But opening a salon, making it profitable and staying in business is another matter. Learn how to maximize your revenue per square foot with Jim Pacifico.
Profit-Driving Strategies for Spring and Summer
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.
10 Questions to Ask When Developing Your Exit Strategy
With the help of Qnity's Tom Kuhn, mature salon owners are discovering that the key to their exit may already be on their payroll.
One Owner Rethinks Retail and Boosts Profitability
After years of struggling to achieve profitability in a large salon, Elisha Smith buys a boutique salon and shifts her focus to retail.
Tonya Jones Grows Her Business Through Community Grassroots Efforts
Tonya Jones expands her salon brand through involvement in community boards and by educating her stylists on the importance of local networking.
How Technology Helps Janet St. Paul Market Smartly to her Clients
With Rosy Software and SalonInteractive, a salon finds a direct way to reach clients with her branded message, while a closed system for online retailing offers a data-protecting solution that keeps the professional in the equation.
Dare to Dream 2018 Helps Professionals Refocus on their Aspirations
The Salon People's Dare to Dream event, which was held in Florida last weekend, helped salon professionals step back from their busy lives for a moment and ponder their overall long-term journey.
Dare To Dream 2018: Day One
Leading Aveda professionals encourage stylists to overcome their fears and pursue their dreams at Dare to Dream 2018, while The Salon People encourage that pursuit by giving out the first Best New Aveda Artist Awards.
Positively Impacting People
Hand-written notes and surprise messages left on cars or inside the lids of products make the clients at Neatbeat in Louisville, Kentucky, feel special. Check out Owner Heather Yurko's Positively Impacting People program.
What Appointment S-T-R-E-T-C-H-I-N-G Costs You
Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.
Eveline Charles Launches Franchise Opportunity with Retailer Hudson's Bay
EvelineCharles Salon, Spa and Beauty MD partners with Canada's biggest retail chain to create a franchise of salons within the retailer's stores. Find out why this is beneficial for both parties and how interested investors can take action.