Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
by Staff
The Power of Technology: 5 Questions for Jerry Nettuno
Schedulicity's Jerry Nettuno reviews the history of technology in the salon and spa industry and helps salon owners and stylists understand where it's taking us next.
January 17, 2019
Jerry Nettuno, founder and CEO of Schedulicity.
3 min to read
As the founder and current CEO of Schedulicity, Jerry Nettuno has witnessed a drastic change in technology over the past 10 years. But with new apps and data floating around, how do you pick the best options for your salon?
At the Salon Digital Summit, Nettuno showed attendees how far tech has come and where it’s going to help them grow in the future. Here, he shares his wisdom by answering five questions:
Q. What’s the most dramatic way you’ve seen technology transform the professional beauty industry?
A: “Helping stylists maintain full schedules daily without using a paper book. When you’re a stylist, your main goal and source of income is to make sure your chair is filled as often and consistently as possible. The salon business used to be so dependent on walk-ins, especially for beginner stylists who have yet to build their clientele. Technology not only makes it easier for clients to find a new stylist, but also helps existing ones book their regular appointments without annoying phone calls and the ancient paper book.”
Q. How can technology help stylists stand out among their competition?
A. “It can help you show your clients how much you care about them. Consistency with communication is key. When you get a new client, how often to reach out to them? How often do you follow your clients or share their photos on social media? Do you ever send birthday emails or texts? How easy is it for them to book their next appointment with you? Did you remind them that they needed to book again to get their roots touched up? Technology simplifies all of these needs, just with the click of a button.”
Q. How should salons/stylists evaluate new technology to determine if it will be a good fit to their systems?
A. “Research takes a lot of time so finding something that is free to start with no contracts is your best bet. It will at least get your foot in the door when it comes to software—you’ll be able to discover what you like or don’t like. If you feel like the program isn’t making your life easier, then it’s not a good fit for you.”
Q. What are some interesting client behaviors surrounding scheduling online appointments that salons/stylists should be aware of?
A. “We constantly hear about stylists waking up with three more appointments being booked in the middle of the night or their entire schedule booked for the day. Most people are so busy these days, they barely have time to find a stylist, let alone call and book with them. So if you can make it easier for them, it makes it so much easier for you. We’ve also noticed that as soon as you switch to an online scheduling app, your old clients will completely thank you! They will love the ease and comfort of scheduling whenever they have five minutes to spare.”
Q. What emerging technologies do you have your eye on, and which do you think will shape the salon industry in the near future?
“The emerging trends where we can now use all of the data we gather to create custom programs for each individual is just starting to blow up. We now know just how often people are spending not only online but on their mobile devices which helps us realize how important it is to create apps and websites geared specifically to those hours spent on your phone. In the long run, the sky is the limit when we talk about technology but the real question is still: Is it helping your business? There may be so many new tech trends and ideas coming out the next few years but if they don’t help you manage your life in a more simple and easy way, what’s the point?”
Subscribe to Our Newsletter
More Technology
BeautyDeskAi Announces Official Partnership with Square to Power Smarter Salon Operations
This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.
They Predicted AI Would Make the Salon Experience Feel Robotic. The Opposite Happened.
Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.
Aura 300 Enters the US Market, Bringing AI Revenue Infrastructure to American Salons
An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.
SEO and AI: How Clients are Finding Salons in 2026
Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.
Here’s How to Make Running Your Salon Feel Less Like Chaos
If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.
Millennium Systems International Introduces MeevoPay Giving, Enabling Seamless Checkout Donations
Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.
How Salons are Using Technology to Help Improve Customer Retention
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Igniting Momentum
Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.
Aura Partners with Tippy for Integrated Tipping Options
Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers
An App to Keep Your Team Organized and Communicating Harmoniously
Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.
by Stacey Soble
The Phorest MedSpa Platform Streamlines Operations, Engages Clients and Boosts Profitability
The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.
SALON TODAY 2025 Technology Solutions Guide
Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.
The Surprising Role of Payments in Creating a Great Client Experience
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
Powering Your Spa Concept
From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
by Stacey Soble
How A Barbershop's HR Team Saves 15 Hours a Month with POS Integration
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.