
Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
To rebuild their businesses, salon owners are focusing on recruiting, training and retaining talent, and there are some cool technology tools that can aid them in their efforts.

With today's stylist shortage, recruiting, training and retaining talent is a critical role for salon leadership. In SALON TODAY's recent technology issue, our industry's top innovators talked about how salons and spas are leveraging technology to rebuild their businesses. These five discussed innovation in the recruitment and training space:

“CanvasME templates cater to the future of the industry and provide the ability to humanize your brand with imagery/video to attract the right talent to apply to your opportunity.”—Jen Martinelli, Co-founder, Canvas ME

“Recruiting staff today is harder than ever. The old methods of ‘post and pray’ do not work anymore. Matchable makes it easy for you to know whether a student or stylist is a good fit for your business—and easy for them to know, too. In today’s competitive workplace environment, we need both parties to be certain that it is a good match. Matchable's algorithm helps you find team members who will perform better, be happier at work, and stick around longer!”—Stefanie Fox, founder, Talent Match

“Booksy empowers salons to adapt to the demands of their business—and the market. Changes can be stimulated by growth, a shift in strategy, or something external like a pandemic. A salon may need to add staff members, implement safety rules, offer virtual services, or take their business on the road. With Booksy, they can. Our platform’s agile strategy is designed to help salon owners manage what they’re tasked with today while ensuring their future, no matter what it brings. We act quickly so that our service providers can, too.”—Konrad Howard, CPO, Booksy

“A key to recovery is motivated, focused, and empowered staff. Phorest’s new Staff Performance tool makes it easy for salons in two ways. First, it enables staff to view and compare key performance metrics in real-time, encouraging them to improve their results. Second, it gives managers and staff the power to set unlimited goals for key metrics. Updates and progress reports are available in real-time, and personal reminders let staff know when they reach milestones.”—Evelyn Balf, Head of Product, Phorest Salon Software

“With Online Testing Group software, ongoing education can be provided in a flexible format, allowing testing and scoring to be done from any place, at any time, without worry of cheating. It’s an excellent way to stay on top of something as simple as product knowledge or to run the testing for an entire school system.”—Zane Hagy, Co-Owner, Online Testing Group

AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.

This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.

Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.

An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.

Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.

If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.

Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.

Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.

Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers

Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.

The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.

Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard

From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.