It’s no secret that a high standard of customer service is key in the success of running any business. From building personal relationships with customers to going above and beyond, it truly can have a significant impact and it’s clear to see that Phorest salons are no stranger to reaping the benefits from this. 

Now in its 6th year, the highly sought after Client Experience Award is back. Awarded to salons who have maintained an average customer rating of 4 and 5-stars from a minimum of 60 online reviews for 12 consecutive months (March, 1 2022 - February, 28 2023), the Client Experience Award is a true testament to all the hard work salons put in their business.

“Salons who receive the annual award should be incredibly proud of this achievement. It’s a true reflection of who they are, their team and the level of service they provide,” noted Ronan Perceval, CEO Phorest. “From everyone at Phorest, a huge congratulations to all the winners. With economic uncertainties and the cost of living crisis across many regions, we know that this last year has not been the easiest for many businesses so to walk away with this award truly shows the hard work, dedication and passion you have for your salon and customers”. 

In addition to the Client Experience Award, Phorest also offers the 5-year award, a special recognition for those salons who have won for 5 consecutive years, maintaining a strong suite of customer reviews.

The recently published Strategic Growth Guidebook noted that 78% of customers use digital tools (including Google, Yelp, Reviews and Social Media) when it comes to finding a new salon, showing that a strong online presence with glowing reviews is instrumental in your marketing strategy. Luckily, the Phorest Online Reputation Manager makes having this part of your business strategy straightforward and easy. From sending automated review requests to being able to monitor and respond from your Phorest system, getting 5-star reviews has never been easier. 

More about Phorest: Phorest Salon Software was born on the salon floor and bred to help industry owners thrive.  Founded in Dublin in 2003 by CEO Ronan Perceval, it is now considered one of the fastest growing technology companies which lives and breathes the professional beauty industry by speaking and serving directly to salons and spas. Phorest serves over 9,500 professional beauty businesses globally in 10 regions and has supported and empowered salon and spa owners since 2004. Over 160,000 industry professionals utilize Phorest’s salon software which is designed to improve the customer’s experience as well as the service standards of the businesses that it serves. Phorest employs 300 people across its offices in the United States, Canada,  Ireland, the UK, Finland, Germany, Australia and UAE, the team at Phorest is continually growing.