New report reveals younger clients' first impressions are heavily influenced by social media; confirms increasing importance of a seamless online booking experience.
Salon.Marketing's Lucas Renfroe is back, with a helpful tip on how your business can collaborate with a content creator to gain more reach for both of your posts.
Square's Kaitlin Keefer walks salon owners through the digital trends that can take their businesses to the next level.
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!