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Virtual consultations are a powerful way to connect with potential clients, provide expert advice, and attract more clients to your salon. By promoting them strategically across all channels, using interesting and relevant content, and providing social proof, you could soon have an influx of new clients.
You have a roster of talented stylists, a great service menu and professional products, but you've got openings in your booking software. Learn how to use video consultations to boost salon bookings and profitability.
With economic uncertainty ahead, now's the time to stabilize and increase your gross sales through marketing and retailing strategies.
When Hurricane Ian left many without power in Jensen Beach, Florida, Black Sheep Salon opened its doors and its heart, inviting in clients for free Wash and Go services and to enjoy a little air conditioning.
A mid-career shift prompts Todd Sambuco to leave corporate America, attend cosmetology school and open up a barbershop, leveraging all he learned about branding to quickly grow a successful business in Charlotte, North Carolina.
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.
Millennium Systems International helps salon owners during the COVID-19 pandemic with curated client email templates for salon shutdown, salon reopening and after the first return visit.
