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Kristi Brehm, owner of Lavish in Webster, Texas is serious about retail. She’s removed her front desk in order to get staff out on the floor, greeting clients and assisting them. She conducts weekly product focus classes with her team so ...
One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a ...
While joyous, the holidays can at times be stressful, making the pampering skincare treatments salons and spas provide especially important. However, the seasonal onslaught of gift shopping and festive gatherings finds clients limited in both ...
In today’s world many of us as business owners struggle to think of new ways to attract new business. Here's a way to make shopping easier, provide ultimate customer satisfaction and to show off your salon.
To launch a new personal and home fragrance line in its retail boutique, Salon Roux brings in the manufacturer’s founder for an afternoon of custom blending fragrances for clients.
Chris Sulimay points out the best time to retail to color clients.
Peter Millard reviews some key rules of retail in the March issue of Salon Today.
SALON TODAY’S Musts Column tends to take a spring cleaning theme each March, but this year, we thought we’d take a moment to review some key rules of retail, according to Peter Millard, author of Reinventing Space: The Clear Logic to Successful Salon Design and Retail Merchandising and the creator of Peter Millard Salon Lighting. In his book, he recommends the following:
Eurisko's Leon Alexander walks you through his latest retail makeover at Gene Juarez in Seattle, Washington.
Introducing the 2014 SALON TODAY 200 honorees for Retail and Merchandising.
November 30 is Small Business Saturday--here are seven great strategies to help you boost sales.
Salon Roux of Paso Robles, California, captures a 2013 STAMP award for best merchandising display.
Take a video tour of the Joseph Anthony Salon and Spa in Glen Mills, Pa.
Learn the tips to successful retail from Christy Cholerton, owner of Techniques Salon and Spa in Blackwood, NJ.
At the Millennium Experience in Scottsdale, Arizona, Martino Cartier shares an easy sampling idea that may translate into future retail sales.
Shortcuts' Paul Tate shows you how to incorporate tablets in your salon to bridge the mental gap between the service and the retail opportunity, resulting in higher retail sales.
In this week's blog, Akari's Allan Llabos rallies fellow salon owners to use their leverage to create change with manufacturers.
