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With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
Each year, SALON TODAY's Annual Marketing Program, names the best salon and spa marketing ideas, and this year a new category recognizes COVID-19 Client Communications. See who won!
How one of the largest UK beauty chains is navigating the new client experience, including improved reporting, marketing, e-commerce and loyalty programs, with Zenoti,
The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.
While salon owners made plans for closing their salons earlier this year and scrambled to fill out PPP paperwork, Eufora went to work designing solid programs that supported their businesses and their teams through the closure and as they prepared to reopen and rebuild.
Sponsored by Eufora
Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!
STAMP, also known as SALON TODAY's Annual Marketing Program, includes two COVID-19 related categories this year. Check out the entire application.
Following up on the latest "Staying Strong" webinar from SALON TODAY and ISBN, Interlock's Jordan Becker answers five questions from listeners about her salon's marketing practices during the COVID-19 shutdown.
Marketing Expert Jason Ramb offers up a blog about mining your data to target your marketing campaigns, and how combining that with the perfect creative packs a powerful punch that breaks through the clutter and delivers the perfect clients to your salon.
