Marketing Made Easy

When Frank Santo shopped for salon software for his Santo Salon and Spa (santosalon.com) in Beachwood, Ohio, one of his key objectives was identifying a product that helped him with the marketing end of his business. He settled on Korvue Software, (korvue.com) in part because of its add-on eBlast module.

Designing for a Brand

As an architect and interior designer I am constantly aware of my surroundings, so it wasn’t surprising after my first hair cut back in 2002 at Zona Salon in Norwell, Massachusetts, that I would give a candid reply about design on their questionnaire. I simply stated, “Your salon interior does not reflect the quality of your haircut.”

Laptops and WiFi for salon clients

For many clients, the internet is a lifeline to their professional and personal lives.

Software Case Studies

Various salon industry professionals talk about the business and the impact of software.

Social Networking in the Salon

Facebook, Twitter, My Space, Yelp!— social networking sites help us keep up with news from family and friends, but, used correctly, they also can help you build your business.

Boosting Your Online Presence

What shows up when you do a Google search of your salon’s name? Robert Andrew Salons & Spas (robertandrew.com) in Gambrills, MD, owned by Robert Zupko, decided they wanted to boost their number of responses in search listings and hired an ...

Down at the Dog Wash

At T’eez—A Thomas Sena Salon in Omaha, Nebraska, philanthropy is for the dogs—literally.

Partnering on Email Communications

Partnering with a professional on your e-mail communications saves time, money and frustration, resulting in a captivating product that tempts existing clients and hooks new ones.

The Social Network Addiction

For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.