IN DEPTH: The Social Networking Revolution
Social networking is exploding online. Don’t be afraid, say pros, just jump right in to create communities and build your business.
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SEARCHMENUSEARCHSocial networking is exploding online. Don’t be afraid, say pros, just jump right in to create communities and build your business.
I'm furious with my mother-in-law's stylist, yet I've never even met her. Although it was unintentional, her careless compliment unraveled six months of pleading, cajoling and persuading on our family's behalf.
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.
What do you do to put balance in your life?
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
Design experts from some of the industry’s top furniture and equipment companies take on SALON TODAY readers’ most pressing questions.
Consultation with Todd Shea, marketing director for Aware Personalized Branding
When it comes to influencing your salon’s sales, your environment plays second fiddle only to your service providers’ retail skills. Eurisko’s Leon Alexander, Belvedere’s Leslie McGwire and Takara Belmont’s Jason DeSantis give us their perspectives on how good design influence consumer psychology and impact retail and service sales.
One of the most common ways to calculate client retention is to take all the clients (either new or repeat) over a 30-day period, then look forward 90 days to see who returned and who didn’t. But why would you ever want to wait 90 days to know if you lost a client?
Shed some light on an artistic situation. Today, several lighting manufacturers are designing with the salon in mind, and their energy-efficient choices prove they’re also taking the environment into account.
Five salon and spa owners share the ups and downs of their recent build-outs.