STAMP 2014: The Black Cat's Recruitment Video
The Black Cat Salon picks up a STAMP for its innovative recruitment video, which has its roots in the annual holiday video.
by Stacey Soble
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SEARCHMENUSEARCHThe Black Cat Salon picks up a STAMP for its innovative recruitment video, which has its roots in the annual holiday video.
Introducing the 2014 SALON TODAY 200 honorees for Retention and Referral Programs.
Introducing the 2014 SALON TODAY 200 honorees in Recruitment and Training.
Inspire Greatness Aveda Institutes in Denver, Colorado, captures a 2013 STAMP award for best recruitment brochure.
Profiling the 2013 SALON TODAY 200 honorees in the category of Retention and Referral Programs.
Here's a first look at the 2013 SALON TODAY 200 honorees in the category of Recruitment and Training.
Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.
An annual holiday celebration can build morale, so now is the time to start planning your gathering to reward and celebrate your hard-working staff:
Recruiting future superstars from the beauty colleges in my area has always been an important component in our business growth.
From left, Americana's staff: Melissa, Owner Jenny Grisham, Angie, Shelley and Eric.One of a salon owner's toughest jobs is identifying and recruiting talented cosmetology students who will transform into productive, loyal, longtime staff ...
"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"
Salons are notorious for high employee turnover. This should be of little surprise, given the continual pressures of satisfying the client, the salon environment, which attracts 'creative personalities,' and the difficulty of finding the right fit for each unfilled position.
If the front desk is the first impression, the last impression, and often the LASTING impression of the salon, salon owners need to get focused, get organized and get prepared for the recruiting and interview process.
We've all heard the saying, "Don't sweat the small stuff." Sometimes, I think we sweat the small stuff because we don't know there is a bigger problem lurking right over our heads! Every day salon owners are frustrated with the cash drawer being off at day end by $5 to $20. I realize this feels like lost money and can be disappointing, but did you know that you could be missing thousands of dollars every month by not having a properly scripted front desk sales team?
The future of every salon rests on its ability to recruit, and then train, top talent. Determined to grow their own staff, the following ST200 honorees developed ways to recruit from cosmetology schools, honed their exhaustive selection systems and implemented strategic training programs.
“Guests become Premiere Club members by making a one-time payment of $25 and thereafter accrue two percent of the total they spend annually.
The future of your salon lies squarely on the shoulders of your very youngest stylists. The best way to assure they truly are up to the task is to grow them yourself.