MENU
SEARCHLoading data...
Rolling out a new marketing initiative is like rolling the dice. Sometimes the idea pays out big, sometimes it falls short. We want to know about those marketing programs that have missed the mark. What was the original idea? What results did you expect? What actually happened? How would you change it if you had it to do over?
Partnering with a professional on your e-mail communications saves time, money and frustration, resulting in a captivating product that tempts existing clients and hooks new ones.
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
Help customers celebrate their independent streak with a makeover
Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.
Getting your message heard has more to do with your creativity than it does the actual budget you spend. These ST200 honorees created campaigns that got them noticed—bringing new clients through the front door and selling them more product and services while they’re in the chair.
Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more.This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.
“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”
