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Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
Debbie Penzone, president and CEO of Pezone Salons + Spas in Columbus, Ohio, offers up a Facebook Live tour of the company's newest location, as well as answers viewer questions, during a hijack of ISBN's Facebook feed in August.
Ideas That Evoke, a digital, social and public relations agency serving clients in the beauty, salon professional, lifestyle and luxury industries, recently announced the expansion of its business to the West Coast.
Integration of mobile scheduling software with social media platform allows for immediate, seamless appointment booking experience benefits clients and businesses.
Do you struggle with what to post day in and day out? Rosy's Jim Bower is back with some useful tips for organizing and boosting your social media presence.
There were classes and discussions about Instagram everywhere at America’s Beauty Show in Chicago this year, but one of the best we attended was a class called “Instafamous” by Instagram star Daniel Mason-Jones.
Here are seven strategies at Headlines The Salon that have played a role in forming a strong, cohesive, successful, cross-generational team.
Sponsored by L'Oréal Professionnel
The comprehensive kit is divided into four main pillars – brand new and easy-to-use Asset Library, Social Media Business Tools, Digital TV, and Business Tools sections.
Social-savvy stylist Olivia Smalley shares her Instagram best-practices and why social media matters for your career.
A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.
Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the MODERN editorial team on how you can start boosting your business today with the help of social media.
Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.
After a 13-year relationship with Indianapolis Colts' cheerleaders, Tyler Mason helps them with the calendar photo shoot, a marketing boon that earns them a 2017 STAMP award.
To raise brand awareness and recruit more guests, Ihloff Salon and Spa hosted a multi-event of complimentary services, garnering media coverage for the event. The concept picks up a 2017 STAMP award.
Just in case, China Wong asked her director of marketing to record her team's reaction when NAHA 2016 nominations came out and the idea paid off, the salon captured two nominations and the team went wild. The footage made for a fun social media video that captured a 2017 STAMP award.
Leveraging the popularity of the Mannequin Challenge, Interlocks gathers friends and family to help create a fun video showcasing its Salon Today 200 wins and earning it a 2017 STAMP award.
Salon Art-Tiff takes advantage of some bad weather to launch a viral social contest, reaching 19,000 people and earning it a 2017 STAMP award.
