MENU
SEARCH
With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
In its 7th year, STAMP honors 31 winning marketing ideas in 27 categories, encouraging all salons to tell their story.
When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.
With Rosy Software and SalonInteractive, a salon finds a direct way to reach clients with her branded message, while a closed system for online retailing offers a data-protecting solution that keeps the professional in the equation.
Salons and barbershops are using beacons to help the front desk check incoming guests in while suggesting retail recommendations to guests through their phones.
As a digital marketing guru for almost a decade, Justin Champion mastered the skill of developing content that attracts and engages his target audience. He shares his trade secrets in a new book, but recaps his 20 best ideas with SALON TODAY.
Got a beauty brand that needs a boost?
Boston-area salon owners like to joke that you can’t swing a cat without hitting a salon in their neighborhood—there are multiple salons on every block! And it’s not only about quantity in Boston, it’s also about quality. The city is known for delivering high quality hairdressing and for salon businesses that are exceedingly well-run. So how has Salon-Capri—with three salons and an academy--manage to not only survive over the last 50 years, but also thrive, with a large and diverse clientele that pledges its loyalty to the company? Here’s a look at their success.
Sponsored by L'Oréal Professionnel
Be Inspired Salon's Kati Whitledge shares the power of value-added marketing in a complimentary podcast. Find out how to sign up.
Do you struggle with what to post day in and day out? Rosy's Jim Bower is back with some useful tips for organizing and boosting your social media presence.
Internet marketing expert Dawn Mentzer offers some sage advice for getting your salon recognized online.
In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus, shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.
Application season is open for STAMP, Salon Today's Annual Marketing Program, and we're looking for your most successful marketing and promotional pieces.
Any purchase made at the Zazu Exchange can be used toward a menu of select services. If a client spends $50, he or she is handed a free voucher for a blowout or a brow wax that can be redeemed at any time in the same calendar year.
Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.
Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.
