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While much of the Retail sector anticipates a turnaround in 2021, according to the American Customer Satisfaction Index’s (ACSI®) Retail and Consumer Shipping Report 2020-2021, customer satisfaction is not heading in the right direction.
An original piece of art can elevate the client experience by evoking an emotion, connecting the client to the brand and making the service memorable. See seven of our favorite examples of salon art.
Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.
Educational marketing informs clients as well as entertains them, and over time it builds trust so you are seen as your community's beauty experts. See how this form of marketing is also good customer service.
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
When stylists leave a salon, it can be devastating to the bottom line if they take their clients with them. Blogger Samantha Georgson explores a technology tool that can help you guide those lost guests to new service providers on your team and retain their business.
Your loyal client represents success to your business. The fourth week of the Data-Driven Salon Experience focuses on strengthening that loyalty to build your revenues.
Meevo 2 launches a new Self-Pay tool, encouraging clients to checkout chairside with a credit card on file. In addition to helping salons implement a contactless procedure, owners are discovering the tool eliminates congestion at the front desk, helps with staffing issues and is even boosting retail sales.
Sponsored by Millennium Systems International
Beyond the physical and emotional impact of cancer, victims also suffer financial hardship. A new digital guide from CouponChief helps patients break down the costs of cancer, points them to helpful resources and offers money-saving strategies. Share this free resources with guests who share their cancer journey with you and your team.
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
Sponsored by Zenoti
Joey Coleman, author of "Never Lose a Customer Again,' will be a featured speaker in a complimentary webinar presented by ISBN. Find out how to register for the webinar, which is open to anyone.
As salons around the country are opening, they're all taking a critical look at their policies and procedures as it relates to new hygiene guidelines. Disposable towels not only save time on laundry, they offer a reassurance to team members and clients who worry about sanitation.
In Mississippi, Lisa Cochran searches her database, selects clients with expertise in social distancing and safety protocols, invites them in for a soft opening and asks them to audit her policies and procedures.
The survey finds consumers are pickier when it comes to finding a hairdresser or barber than a doctor. Findings also indicate consumers are more likely to be loyal to a particular employee than the overall business.
As salons around the country begin to reopen, clients will be looking for evidence that their safety is important to you. Now, there's a way to publicly demonstrate your team members have been trained and are adhering to recommended protocols.
In the posh River North neighborhood of Chicago, salon owner Ursula Sienko sat down with MODERN SALON to showcase her unique approach to her thriving extension business.
How do you set up your salon to accept mobile payments? Consider using an mPOS — a point-of-sale program on a portable device that functions the same way as a register would.
