The lastest KIM Report shows service tickets are up by 3%, but there's been a frustrating 1% drop in clients walking through salon doors. The KIM Report's Alain Audet shows you how to market your way through the slump.
by Alain Audet, VP of Sales and Marketing for SalonInteractive and the KIM Report
New services on the menu can create new opportunities, but they can also expose your business to greater liability. SASSI's Kathy Lopez shares a few services that pose greater risk, discusses some of the mistakes owners make when expanding their menus, and lists simple risk management strategies.
by Kathy Lopez, SASSI (The Salon and Spa Specialty Agency)
We’ve been talking about how we bring our brand to life. As Hair & Co BKLYN our name is very significant.HAIR is what we do. Keep it simple. Cut through the noise.CO. is who we are.COllaboration is how we work and ...
Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.