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After 20-plus year in the corporate arena of professional beauty, Allyson and Shannon King are ready to put their well-worn suitcases in storage and open up a salon a neighborhood close to their home in Brooklyn, New York.Both felt they were ...
Loyalty BoostersCoco CheveuxSouth Portland, MaineOwner: Tiffany Conway To enhance loyalty, Coco Cheveux developed a series of membership programs and marketed them to existing and potential clientele. The Coco Coiffure Special ...
You are BeautifulHouse of J. HenryPortland, MaineOwned by: Jaison Henry, Cynthia Brainerd & Adam Huntley The team at House of J. Henry worked with producers at their local news channel on this 30-second spot that plays with the idea of ...
Change MakersRed 7 Salon Evanston and Chicago, IllinoisOwned by: Jason Hall and David Kafer In the beginning of 2015, Red 7 experienced a minor walkout that rattled its owners Jason Hall and David Kafer. Although it was touchy, the ...
Are You Ready to Be Pampered?TrixiesDes Moines, IowaOwned by: Tricia Rivas In this ad, radio personality Caress Carter details an afternoon of services at Trixie’s, “where Midwest charm meets big-city style.” She talks ...
Show Your 'StashCoco CheveuxSouth Portland, MaineOwned by: Tiffany Conway To raise awareness for men’s health through the Movember movement and to grow their men’s business, Coco Cheveux launched a clever radio ad featuring ...
For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your ...
If your salon has ever had to file an insurance claim when a client slips and falls, or when a pedicure causes an infection, then you know how important it is to have the right insurance coverage. But for small businesses like salons, it often ...
I had the pleasure of attending the Professional Beauty Association’s 4th annual Distributor Executive Conference at the offices of Neill-TSP Corporation in Hammond, LA, this past week. At the conference, Mark Norman, author of Selling is ...
As Theodore Roosevelt famously said, “Comparison is the thief of joy.” It can be a thief in business too.Recently, I posted the the image to the left to Instagram with the following message: “Often when working with small ...
One of Sam Beckford’s favorite success stories is a client who didn’t buy property until she was in her late 50s.The client owned a small dance studio that operated out of a building she rented. Beckford advised her to buy commercial ...
When you look at it, marketing really is a grander version of the Show and Tell sessions we all enjoyed in elementary school. It’s your chance to grab your community’s attention, show them why they should visit your salon and tell ...
On Christmas Day 1998, Jamison Shaw and his daughter Candy Shaw inked a deal on the family’s dining room table, officially transferring ownership of Atlanta’s Jamison Shaw Hairdressers from Jamison to Candy. After signing the last ...
When Neill-TSP launched its new website a few months ago, the result a far cry from the typical corporate website. Instead of mission statements and product photos, neilltsp.com features ideas, inspiration, tips and tools for stylists and ...
In her early 20s, Amanda Hair was managing a Bebe clothing story, when a stylist from the nearby Bob Steele Salon ducked in for some items to use in a photoshoot. Admiring Hair’s look, the stylist asked if she’d ever consider ...
Through the Salon Resource Group, Peter Mahoney owns 23 salons under five different brand names throughout Canada. Within that salon group, he’s groomed about 20 different employee-owners who each have a stake in the future success of the ...
As a teenager, I cut my journalistic teeth working at my parent’s small- town, community newspaper. While the last career I wanted to pursue at the time was journalism, it was good pay for a summer job and my bosses were fairly flexible ...
