Why Your Clients are Losing Their Hair
Before you and your client develop a plan of action for their thinning hair, you first need to pinpoint the root cause.
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Before you and your client develop a plan of action for their thinning hair, you first need to pinpoint the root cause.
On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.
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When clients notice they are losing their hair, they'll frequently turn to their stylists for advice. Here three stylists and their clients share their experiences with a new scalp serum.
When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.
Kim Kardashian, Chrissy Tiegen and Sarah Jessica Parker were the inspiration behind some makeovers Twiggs Salon created to showcase their expertise on a popular local morning program.
Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.
Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.
Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.
With the creation of a development laboratory and an additional help desk, Shortcuts is preparing to support its quickly growing customer base of salons in North America.