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With the huge importance that Instagram plays in marketing and building a clientele, it only makes sense that stylists need to be adept at the skills of the social media trade. At Luxury Brand Partner's Idealogue in New York, three salon owners came up with the idea to partner on an educational event centered on social media and photography.
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
The Salon Today 200 releases its 2018 application, with a new competition category designed to identify new business growth opportunities for the industry.
In order to strengthen their culture at Gadabout SalonSpas, Frank and Jana Westerbeke strive to understand how each person on their team processes information. To do that they utilize the True Colors personality assessment too.
Shortcuts' Gabe Ormando uses research to prove that experiences make the most meaningful gifts, as well as some helpful strategies for designing a solid gift card program.
Shag Spa and Salons' Natasha and Fred Klages explain how they've managed to get the scheduling down to a science.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.
Sponsored by Aveda Means Business
Before he takes the stage at Data-Driven Salon in June, Monty Howard talks about how he uses data to get the team's buy-in on sales strategy, as how to make a point in one-on-one meetings.
Examining frequency rates of spa guests leads Gene Juarez CEO Scott Missad and his management team to design a membership program that significantly boosts the operation's spa service sales.
Technology company Mindbody opens its entry period for its 2017 BOLD Awards, which recognize top businesses and professionals throughout the dynamic wellness services industry. Discover the entry categories and find out how to enter.
Get this free guide to start leading a culture that retains clients and increases revenue. Your front desk can do so much more than answer phones. If trained correctly, your front desk has the potential to generate additional revenue by increasing your average ticket. Creating a culture that is focused on maximizing profit at the front desk can be done through up-selling, cross-selling and add-on services. This guide provides industry-proven dialogue to get your team started.
Sponsored by Millennium Systems International
Get this free guide to start leading a culture that retains clients and increases revenue. Your front desk can do so much more than answer phones. If trained correctly, your front desk has the potential to generate additional revenue by increasing your average ticket. Creating a culture that is focused on maximizing profit at the front desk can be done through up-selling, cross-selling and add-on services. This guide provides industry-proven dialogue to get your team started.
NBA Legend, entrepreneur and philanthropist to speak on the magic of caring for others
Joiful, a new on-demand beauty and wellness app, plans to expand in Santa Barbara, Ventura, and Orange Counties before summer.
ShearShare helps to keep salons full and allows licensed barbers and cosmetologists to find space for their client appointments whenever and wherever they need it.
GKhair just introduced a super convenient way for clients to get the products they love easier.
Sponsored by GKhair
