5 Critical Website Must-Haves

Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.

Does Your Salon Technology Provide A Human Touch?

Functionality, integration, experience—no question these are all critical in a salon technology product. But the truth is, for many salon owners who didn’t grow up in a world of coding and don’t speak tech language, it’s the human connection that’s most important.

Sponsored by SalonClouds+

Are You Raking In 5-Star Reviews? If Not, Here’s How.

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

Sponsored by Phorest Salon Software 2021

Tips for Targeting Male Clients this Father's Day

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

20 Proven Salon Marketing Ideas

SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.

Rebooking Really Not Happening? This May Be Why

A guest blog post from the founder of HairHoncho, a new free app for stylists and clients, alike.

Are You Losing Money On Your Toning, Retouch Or Highlight Services?

The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, http://www.getvish.com/demo/salontoday were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.

Sponsored by Vish

Make Every Drop of Color Count with Vish Front Desk

A new feature from Vish makes sure your staff members document every color service their clients receive, preventing color revenue from walking out the front door.

3 Important Financial Management “Tips” For Salon Owners

Are you dealing with credit card processing fees; tracking tips for taxes; even looking for ways to motivate your clients to tip your stylists well and often to supplement their incomes and keep them doing hair at your salon happily ever after? Tippy claims to reduce credit card processing fees for salon owners and increase tips for service professionals.

Sponsored by Tippy