As a professional beauty company who has been dedicated to supporting the lifeblood of our industry, beauty professionals, for more than 140 years, Coty Professional Beauty is deeply committed to help pros during this challenging time of uncertainty.
“The future is incredibly bright for Olaplex, and I know Reuben, with his experience, talent, and personality, is an excellent cultural and professional fit to shepherd Olaplex into its next chapter of growth," says Dean Christal, founder of Olaplex.
Wella Professionals' new collection has been inspired by the brand's best-selling Oil Reflections hair oil, now expanded into a complete hair care collection, featuring a shampoo, conditioner and hair mask to boost the hair’s luminosity, and two versatile hair oils for a choice of premium finishes.