Tips to Attract Your Ideal Clientele
Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.
by Jamie Newman
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Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.
Hair dryers are standard equipment that lets you finish your clients looks. Here’s how salon owner Pekela Riley discovered a way to reduce service time and elevate client satisfaction with a dryer that delivers results, has a sleek polished look and offers the health benefit of being light weight.
Sponsored by Dyson
The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.
Joni Rae Russell has launched countless products and bolstered hundreds of brands. As she prepares to close her business and enjoy some well-deserved relaxation, we asked her to share her thoughts on a life in beauty.
With the confusing sea of hair products available today, putting your own brand on the bottle or tube can be a smart business move. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!
Sponsored by Naturich
Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
Described as "a modern take on a classic shop," Garrison's delivered on that promise with a celebration on Robbie Burns Day that blended modern marketing with old school barbershop culture.
Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.