Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.
Don't miss this opportunity to see Kim Vo at the Marriott Hotel in College Park, Georgia! You will learn all about Schwarzkopf Professional's BLONDME line of products dedicated to blondes. Learn about this color and care system with Integrated Bonding Technology.
Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new Blondme helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.
Damien Carney, editorial stylist, educator and creative director for Schwarzkopf Professional North America, talks styling and the opportunity it presents for earning more money and giving clients more options.
Schwarzkopf Professional revamps the entire Igora Royal Highlifts range to include Fibre Bond Technoloy, plus adds two new cool shades for achieving silvery blonde hues.
As color trends get bolder, the need to protect against damage and breakage becomes greater. Enter Fibreplex Bond Enforcing System from Schwarzkopf Professional. The three-step system strengthenes the hair and is suitable for salon applications and at-home care.
Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent. The company currently holds 7,600 patents, each one a new milestone in haircare. With ...