How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.
Regis Corporation is working with infectious disease specialists at the University of Minnesota to assure the health and safety of their customers and stylists is at the forefront of their salon reopening plans.
As both peaceful protests and violent looting sweep the nation after the death of George Floyd, salon owners struggle with a complexity of emotions as their businesses are damaged or boarded up, and curfews interfere with their reopening plans.
While the PPP loans helped many owners through an unimaginable crisis, there still is a lot of confusion and frustration around the loans. Kopsa Otte's April McDaniel shares those frustrations and provides the latest document to address some of the concerns.
As salons reopen across the country, there are big changes ahead. Since many stylists tend to fear change, practicing the new policies and procedures helps ease anxiety before opening while helping your team exude confidence to their guests once you've opened. Samatha Georgson, director of makreing for Inspired Enterprises shares how they did this at Be Inspired Salon in Madison, Wisconsin.
Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.
As salons around the country are opening, they're all taking a critical look at their policies and procedures as it relates to new hygiene guidelines. Disposable towels not only save time on laundry, they offer a reassurance to team members and clients who worry about sanitation.
Sheltering in place has taught us much, and this recent pandemic will be impacting our perception about the world around us long after we emerge from isolation. In light of our shared experience, Salon Designer Michele Pelafas examines the four design imperatives--space, comfort, wellness and quality--discussing how our perceptions are shifting around each one.