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When Penzone Salons + Spas reopened after the mandatory shutdown, Owners Chuck and Debbie Penzone took the opportunity to post themselves in masks with their Penzone Strong T-shirts, and captured one of our STAMP 202 awards
From a new convergence between healthcare and wellness to a much bigger focus on nature, immunity and “home wellness” to wellness expanding its boundaries to once-taboo issues like sex, money and death
The new ICA Podcast 9, which is open to members and non-members, offers topical information to help salons build culture, survive COVID, and grow their businesses.
Abney brings over twenty years of professional beauty experience with some of the industry’s biggest names, and will oversee education for ColorProof, Neuma and Number 4.
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
In SALON TODAY's Burning Questions series, Salon Cadence’s Ronit Enos offers advice to owners regarding what actions to take when vetting a potential business coach.
As part of SALON TODAY’s Burning Questions series, Jill Krahn with Salon Professional Education Company offers a strategic key to retaining stylists and their clients.
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
