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Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more.This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.
“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”
Lots of owners claim they take care of their employees even before they take care of their clients. But a few are paying more than just lip service to their staff. Which companies are putting forth the effort to make work a great place to be?
From a salon owner to a product manufacturer to an author, the versatile Sam Brocato has made his mark on almost every aspect of the beauty industry.
A non-compete agreement helps one salon retain staff and protect its investment in education.
From freak fires to allergic reactions. 10 owners share their salon’s calamities and how they overcame disaster.
You’ve mastered the “haven” part, but is your salon safe?
The peace of mind that insurance promises is only as good as the coverage you secure for your business. While a disaster can put you under great stress, the greater disaster is discovering your insurance doesn’t cover your losses, preventing you from rebuilding your salon or spa. SALON TODAY recently quizzed Megan Davidson, account executive with ABD Insurance and Financial Services, about securing the best property insurance.
A fire, a walkout, tropical storms—three first-hand accounts demonstrate that emergency action plans can protect salons from devastating loss and pave the way for new beginnings.
“In the state of California, everyone is lawsuit-happy and employees have more rights than employers. We spend a lot of time and energy on our policy and procedures manual to prevent being taken to court and losing our business
