
The Swift Effect
As Taylor Swift cheers on the Chiefs, Google searches for 'red sweater' surge 300% as searches for 'red lipstick' shoot up 334%. Boohoo experts reveal Swift's game-day fashion choices and offer up alternatives.

As Taylor Swift cheers on the Chiefs, Google searches for 'red sweater' surge 300% as searches for 'red lipstick' shoot up 334%. Boohoo experts reveal Swift's game-day fashion choices and offer up alternatives.

MODERN is collaborating with NAHA to encourage you to share your unique creativity for a chance to be celebrated on the grand stage of the North American Hairstyling Awards. Step into the spotlight and showcase your hairstyling, makeup, nails, and hair color artistry with the NAHA Moment challenge.

Inspired by the mystery of the midnight sky, Midnight Berry is Goldwell's 2024 Color of the Year.

A seasoned professional with more than 30 years of experience in the hairdressing industry, McKay will be bringing a wealth of expertise in technical education, strategic development and brand inspiration the Italian company.

Schwarzkopf will be working with actress and producer Sofia Vergara as Global Brand Ambassador to help launch its new campaign, “What Story Will You Tell?”

The full-service haircare franchise was recognized by Entrepreneur's Franchise 500 as one of the world's first, best and most comprehensive franchise ranking.

Investing money into your business to foster growth just got easier with the launch of Genius Loans, fast, flexible financing through GlossGenius.

BeautyAList Integrates with OpenID Connect to provide streamlined sign-in services uniquely designed for beauty professionals.

The expanded partnership provides stylists and salon with innovative business-building support including e-commerce capabilities.

John Paul Mitchell Systems co-founder, John Paul DeJoria, released a statement on behalf of the JPMS family, confirming and mourning the passing of Angus Mitchell, son of JPMS co-founder, Paul Mitchell.

As 2024 unfolds, everyone at TEAM MODERN is beyond excited to celebrate our 100 year hair-itage. We want our next 100 years to be as diverse and inclusive as the world we celebrate. If you have ideas you’d like to see explored or hot topics you want us to touch-on, get in touch!

Booksy is partnering with United Barbers Club for the "Heat the Streets" initiative, a community-focused campaign that runs every Thanksgiving and Christmas, aiming to provide warmth and support to those in need in the Sacramento, CA area.

Olivia Garden’s Ultimate Holiday Gift Guide shares products every stylist will love, featuring new tools, brushes, and other must-haves from OG’s catalog.

Recent surveys show an average of 83% of businesses saw an increase in service bookings during the period of concert tours and attribute the surge directly to the events. Consumers spent an average of $104 per beauty service in preparation for the concerts.

The historic legislative moment helps beauty move toward inclusivity and equity by requiring students to learn about all hair types. Find out how you can support the movement.

America's Beauty Show is thrilled to introduce "What's NEXT" for its highly-anticipated 2024 show.

Knitwear, neutral tones, below-the-knee skirts, cardigans, fuzzy fleeces and chunky loafers are popular examples of Cozy Girl Fashion, which is spiking as temperatures drop.