The Magic of Makeup
If your clients come in for a great new cut and transformative color, but leave with a bare face, they are missing a huge part of the beauty experience. Add a cosmetics line to your retail offerings—you'll not only boost your retail potential but you'll help your staff members add a new layer to the relationships they've formed with their clients.
by Stacey Soble
The H1N1 Toolkit is Live!
I'm preparing myself because I know my 11-year-old son will be coming home from school today incredibly angry. Although he objected strenuously, I signed him up for the H1N1 vaccine his elementary school was dispensing today. Across the nation, we're all taking precautions to protect ourselves and our families. But it's also a great idea to implement some simple steps to protect your salon employees and clients.
by Stacey Soble
Part 3: Designing for a Brand
Have you ever seen a bad Aveda salon? They all speak of beauty. Beautiful interiors, beautiful packaged products, beautiful materials, beautiful graphics. Of course, this identity of beauty is not by chance. It’s their branding that is expressed in everything they do. Aveda inspires and that’s just what they did to Zona Salons & dickermanDesign.
Publicity in the Brave New World
A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.
by Stacey Soble
Lessons from the Theater
One of the best parts of my job is the ability to meet and interview a variety of people that I would normally never come across in my everyday life. Naturally that includes some of the top talents and best minds in the professional beauty industry, but more and more often it includes great thinkers outside our industry as well.
by Stacey Soble
A Scent-sational Experience
As you built your salon, most likely you carefully considered the design—how it looked, the energy that it created, how the traffic flowed. But in your careful design consideration, did you ever think of how it smelled?
by Stacey Soble
On the Homefront
Hey everyone, it's Geno. I wanted to share my rewarding experience at the recent event, My BIO or My Beauty Inside and Out. This special one-day event was designed to pamper the minds and bodies of the spouses of the 3rd Armored Calvalry Regiment. Let me tell you how it all unfolded.
The ST200 Avalanche
There's a tendency for us all to feel buried by work from time to time, but this month in our SALON TODAY offices, it's literally true! With a new twist on an old favorite, the 2010 SALON TODAY 200 ushered in an overwhelming number of entries in a year when we simply didn't know what to expect.
by Stacey Soble
Behind the Scenes at Rachel Ray
Because of the power of the visual, the makeover transformation is a favorite story line for many local news programs and talk shows—and a great inlet for small salons who are big on talent, allowing them to swap services for some very valuable publicity.
by Stacey Soble
Hey Good Looking!
My phone has been ringing off the hook this week with salon owners looking for the SALONS OF THE YEAR application. Entries aren't due until February 1, but more than one owner expressed a desire to get their salon build-outs completed and photographed on time.
by Stacey Soble
Mix-and-Match Marketing
'Tis the season for great promotions, and it's the packaged deals that get all the attention. Savvy salons constantly experiment with packages, combining different products together, partnering a product with a service, or throwing in a gift item that plays with the theme. But you've got something else you can offer that will create a value-added promotion that will set you apart in your marketplace. And it doesn't have to cost you much money!
by Stacey Soble
Partnering for Profit
Have you ever stopped and thought about how you can get more support to solve a problem or to grow your sales and customer base? have you ever wondered how you can get your work done in half the time? Have you ever wondered where you can meet like-minded people who can help you connect with other people, companies or resources? If you answered yes to any of those questions, it means that you need to find partners to help support your growth!
by Steve Gomez
The Right Hire
Salons are notorious for high employee turnover. This should be of little surprise, given the continual pressures of satisfying the client, the salon environment, which attracts 'creative personalities,' and the difficulty of finding the right fit for each unfilled position.
The Magic of Geno
To meet Geno Stampora is to spend the rest of the day feeling…well, great about your life. He has the magical ability to subtly turn his focus on you in such an optimistic way, you simply feel cared about. And, who doesn’t need that these days?
by Stacey Soble
Hair stylists in Atlanta raise money for neglected kids
Steve Hightower and his team of stylists at Hair Artists Studio in Atlanta, Georgia, raised more than $40,000 at the “We Want To Know What Love Is” event on May 21.
Salon owners share knowledge at ISBN conference
At the annual The International SalonSpa Business Network conference in May, OPI President George Schaeffer with the ISBN Legend Award and many salon owners learned more about how to succeed in a down economy.
The 2010 International Salon/Spa Business Network conference
Salon owners and salon managers from more than 40 multi-unit salon and spa companies gathered for this year's International Salon/Spa Business Network’s annual conference.