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In The Know|News|May 21, 2012

Vblogging 101 –What is it, and how do I start?

Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!

In The Know|News|May 14, 2012

Keratin Complex Names Mario Argenti as President

Keratin Complex is pleased to announce the appointment of professional beauty industry veteran, Mario Argenti, as President of Keratin Labs, a new division of Keratin Complex. In his role, Argenti is charged with leading the Keratin Lab’s overall strategic direction and expansion into additional professional salon categories.

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