In The Know

Taking Washington by Storm

More than 600 members of Congress and their key staffers enjoyed haircuts, mini-manicures, makeup applications and hand and neck massages, as they learned about the professional beauty industry during the Professional Beauty Federation's (PBF) 10th Annual Welcome to Our World event. On Capitol Hill, Welcome to our World has become one of the most popular events because of the unique way it combines learning with fun and rewarding services for all.

A Scent-sational Experience

As you built your salon, most likely you carefully considered the design—how it looked, the energy that it created, how the traffic flowed. But in your careful design consideration, did you ever think of how it smelled?

On the Homefront

Hey everyone, it's Geno. I wanted to share my rewarding experience at the recent event, My BIO or My Beauty Inside and Out. This special one-day event was designed to pamper the minds and bodies of the spouses of the 3rd Armored Calvalry Regiment. Let me tell you how it all unfolded.

The ST200 Avalanche

There's a tendency for us all to feel buried by work from time to time, but this month in our SALON TODAY offices, it's literally true! With a new twist on an old favorite, the 2010 SALON TODAY 200 ushered in an overwhelming number of entries in a year when we simply didn't know what to expect.

Behind the Scenes at Rachel Ray

Because of the power of the visual, the makeover transformation is a favorite story line for many local news programs and talk shows—and a great inlet for small salons who are big on talent, allowing them to swap services for some very valuable publicity.

Hey Good Looking!

My phone has been ringing off the hook this week with salon owners looking for the SALONS OF THE YEAR application. Entries aren't due until February 1, but more than one owner expressed a desire to get their salon build-outs completed and photographed on time.

Mix-and-Match Marketing

'Tis the season for great promotions, and it's the packaged deals that get all the attention. Savvy salons constantly experiment with packages, combining different products together, partnering a product with a service, or throwing in a gift item that plays with the theme. But you've got something else you can offer that will create a value-added promotion that will set you apart in your marketplace. And it doesn't have to cost you much money!

Partnering for Profit

Have you ever stopped and thought about how you can get more support to solve a problem or to grow your sales and customer base? have you ever wondered how you can get your work done in half the time? Have you ever wondered where you can meet like-minded people who can help you connect with other people, companies or resources? If you answered yes to any of those questions, it means that you need to find partners to help support your growth!

The Right Hire

Salons are notorious for high employee turnover. This should be of little surprise, given the continual pressures of satisfying the client, the salon environment, which attracts 'creative personalities,' and the difficulty of finding the right fit for each unfilled position.

The Magic of Geno

To meet Geno Stampora is to spend the rest of the day feeling…well, great about your life. He has the magical ability to subtly turn his focus on you in such an optimistic way, you simply feel cared about. And, who doesn’t need that these days?

Salon of Distinction: Chakras Spa

Salon of Distinction: Avalon Salon Victory Park

Salon of Distinction: Ashka Salon & Spa Green Oak

Salon of Distinction: A David Anthony Salon & Spa

Third Runner Up: Republic Salon

Second Runner Up (tie): Sine Qua Non Salon

Second Runner Up (tie): Dennis Bartolomei