In The Know
Beauty Day on Capitol Hill
It’s good to stretch beyond your comfort zone, and in September I stretched beyond mine when I join the Professional Beauty Association and a host of salon owners on Capitol Hill to lobby our representatives on The Small Business Tax Equalization and Compliance Act. After a full day of lobbying, we joined more than 144 volunteers in offering complimentary beauty services to members of Congress and their staffers at the Professional Beauty Federation's 11th annual Welcome to Our World. (The Professional Beauty Federation is an organization that represents the interests of the professional beauty industry—Federation members include the Professional Beauty Association, International SalonSpa Business Network, American Association of Cosmetology Schools, International Spa Association, JCPenney Salons and OPI Products.)
by Stacey Soble
UPDATED 10/22 Ongoing Blog: Salons, Companies and Stylists For Breast Cancer Awareness
Read about the initiatives beauty companies, salons and stylists are doing to raise breast cancer awareness, in response to October's Breast Cancer Awareness month. If you or your salon/company is doing anything (fundraisers, makeovers, walks...etc) towards the cause, please e-mail me, Associate Editor, Lauren Salapatek at lsalapatek@vancepublishing.com. I am trying to post as many stories as I can in this ongoing blog!Now, read to see what your peers are doing!
Open Your Doors to New Clients
Going to the salon is so much more than just getting your hair done. It's a chance to relax, hang out in a cool place, and catch up with a friend. A salon appointment is as much a social experience as it is a service. Atmosphere and personality are what separate one salon from another, and for this reason, a person's salon choice can be based as much on these attributes as on stylists' skills.
by Meg McCall
Mentoring Your Front Desk
While having a successful, revenue-generating front desk is extremely important in this industry, one problem that I see in salons that seems to go unnoticed is the value of coaching the front desk support team, individually, on a regular basis.
Salon of Distinction: Van Michael Salon
Salon of Distinction: Silken Tent
Salon of Distinction: Salon Rocks
Salon of Distinction: RuMM Color Studio
Salon of Distinction: Michael Leonard's Salon
Salon of Distinction: Jean Madeline Aveda Institute
Salon of Distinction: Illustrated Salon/Spa
Salon of Distinction: Fusion
Salon of Distinction: Folicle
Salon of Distinction: David Michael Hair Studio
Salon of Distinction: Clique Salon & Spa
What's Your Brown M&M?
In June, I wrote the following column about how Van Halen's David Lee Roth used to hide a clause about brown M&Ms in his contract to make sure that venue's organizers read and digested the contract's details. Since then, a handful of readers contacted me to share their own brown M&M stories, which makes me want to hear more!
by Stacey Soble
Cultivating Team Synergy
This past weekend in Raleigh, North Carolina, I had the opportunity to talk to more than 100 salon owners and distributor sales consultants about common challenges that salons face concerning the front desk. After the presentation, I was approached by a salon owner with this question: "Why won't my front desk staff sell retail?" I thought about it a minute and replied, "Do the service providers tell the front desk which products were recommended during the service?" It was like a lightbulb went off in her head. "Well, not that I know of..."