How-To
NYFW: Smith & Cult For Ulla Johnson F/W 2017
Lead Nail Artist Jessica Tong used Smith & Cult to create the nail look for the Ulla Johnson F/W 2017 collection presented at NYFW.
Lady Gaga's Super Bowl Halftime Show Hair Style Change
Get how-tos for both looks plus her platinum and pink color formula from Gaga's stylist Frederic Aspiras and Matrix Artistic Directors Nick Stenson and Danielle Keasling.
HOW-TO: Give Your Client Height At The Crown
MODERN challenged James Pecis, asking him to show how Swept Up (which he refers to as his “new favorite product IN THE WORLD”) can be used to create immediate volume at the crown.
8 Hi-Tech Ways to Get Your Team on Board
From information access to selfies, Shortcuts' Richard Wildey offers 8 ways to leverage technology to engage your young team members.
Thirsty Skin: 8 Ways to Combat Dry Derma
Especially in the dry, cool winter months, skin can struggle staying moisturized. Alana Mitchell, licensed esthetician, salon owner, and founder and owner of Alana Mitchell SkinCare and SkinCare by Alana, discusses how to combat dry skin, and why it’s important for your clients to do so.
by Jamie Newman
The DOs and DON'Ts of a Great Salon Website
Rosy Software's Jim Bower is back with a blog full of top tips for building your own successful salon website.
How to Turn Your Front Desk Into a Profit Center
Front desk employees are one of the most valuable aspects of your business. Your front desk should do more than just answer phones, book appointments, and ring-out clients. If that’s all that they do, then they are a cost center: an ...
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5 Strategies to Improve Your Male Clients' Salon Experience
This summer, men are looking for versatile styles and a convenient salon experience that won’t slow them down.
5 Ways to Fairly Determine Pricing for Lowlighting and Highlighting Services
A constant struggle for salon professionals is how to effectively and fairly price services for clients so they feel they are getting a premium service at a reasonable price. Included here are parameters to help set a price on lowlighting, ...
Greg Zorian's Advice on How to Grow a Profitable Male Clientele
Greg Zorian, professional barber, manager of Gregory's Barbershops, consultant and founder of the online barber education company, HowToCutHair.tv, offers you his top tips he's found to be the most important throughout his career.
HOW-TO: Quick Hair Plumping Service For Men
A general consensus would say that men want to be in and out of the salon fast while getting quick and easy services that offer instant gratification. A great way to get your male clients coming back is to offer them an add-on service, where they will see and feel instant results.
10 Ways to Boost Brow Business
Mylynda Vigliotti, aka “Boom Boom,” owns Boom Boom Brow Bar, one of New York City’s premiere waxing salons.
VIDEO: Dashing Diva DesignFX Application
View step by step instructions to apply Dashing Diva DesignFX.
by Anne Moratto
HOW TO Create Soft Concave Layers by Angelo Pacente
HOW TO create soft concave layers by Angelo Pacente of Panico Salon, Ridgewood. Included is the color formula from Wella Design Team Member Liz Wright.
HOW-TO: Urban French Twist and Modern Marilyn Waves
In preparation for the fall/winter red carpet season, Celebrity stylist and Matrix Artistic Educator Nathan Rosenkranz has identified these key trends he believes will suit many of the high-profile models and actresses who turn to him for pre-event primping.
HOW TO Get Published Internationally: TOP ART
Frank Fang fills us in on how to get published in Top Art, one of the best publications in Asia.
NAIL DEMO: OPI's Magnetic Finish
Joanie Black demos the new OPI Magnetic Lacquer.