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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

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Are You Oversharing?

When problems arise in the salon, your team’s first priority should always be to make things right. Customers don’t need to know the details.According to John DiJulius, owner of the John Robert’s Spa chain in Cleveland and the ...

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Culture Starts at the Top

The older I get, the less excited I am about collecting the afternoon mail. Bills and junk mail tend to overwhelm anything of interest, and sorting through the stack tends to waste valuable time.Recently though, a small, hand-addressed envelope ...

Innovate or Detonate

The best and most successful salons are those that constantly innovate, says Shannon King, the co-owner of Hair & Co BKLYN and the newly appointed ambassador to Exthand Shears. In this blog, King offers some powerful advice on how to drive ...

Culture Club: Spa Bleu

Two years ago, the team at Spa Bleu, with two locations in Barrington and West Dundee, Illinois, came up with 10 shared values to help define their culture.“First, the leadership team narrowed down the values,” says Heather Hazlett, ...

Culture Club: Maximum FX

Chris Murphy, who co-owns three Maximum FX salons with Javier Herrera, came to the salon industry with a background in finance. They bought the original salon in 2002 and expanded into a second location in 2006. Currently, there are three ...

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