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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
After years of visiting area cosmetology schools, the leadership at Cutting Loose Salon hosts a recruitment-oriented social hour designed to give students a chance to soak in their salon's culture and envision their future.
After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
In an effort to recruit passionate and authentic artists to join its team, Paris Parker worked with Imaginal Marketing to create a fast-paced video that captured the energy of Paris Parker and the passion of its stylists while creating a sense of welcoming.
At the 2018 HAIR+, salon professionals explore the services, products and medical approaches that help their clients have more hair.
Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.
Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.
Throughout the month of March, Virtue Salon put out social media content to get their clients to bring in donations of shampoos, conditioners, female hygiene products, shaving supplies and soap. They collected more than 3,600 products.
When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.
Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.
Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.
Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
Salon Art-Tiff purchased a Starbucks gift card to treat its Facebook following. We loaded $100 on the card and posted it to Facebook—the bar code could be scanned right off the Facebook feed,” Sue Burkholder says. “It’s a small way for us to give back and get our name out there for a minimal cost.”
Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.
In February, Nurtur posed a correlation between shades of hair and how clients like their coffee. With 173 likes, it was a hit.
In an effort to find a way to communicate the season’s hottest trends in cutting and coloring and freshest products, as well as share some tips and tricks, Gene Juarez Salons and Spas launched GJ Experts. Each issue shares more than 100 photos of work from Gene Juarez artists.
