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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
FEBRUARY 1—the deadline for the SALONS OF THE YEAR for 2010 is fast approaching! Those with their fingers on the pulse of the decor market feel that renovations and remodels were down in 2009, so that may improve your chances.
Ever feel like your job as a salon owner and leader is never done? Well according to a recent survey conducted by SALON TODAY, you certainly put in the hours. Fifty-two owners from our Proview Panel recently responded to a brief online survey, and this is what they had to say:
After the death of his brother Guy, Bruno Mascolo embarked an a personal journey which is leading him to re-engineer TONI&GUY into the Couture of Hairdressing
Within 24 hours of the devastating earthquake in Haiti, I began receiving e-mails from owners, first asking advice on how they could help victims, then sharing stories of what they were doing. This is a story that continues to evolve daily, so I've been keeping a running a post of how those in our industry are reaching out. Don't have time to read a story this long? Then simply scroll down and feel the love:
With consumers skittish about the economy in 2008 and 2009, many salon and spa owners held back on price increases even as their own costs increased. With economic optimism slowly returning, many owners are looking for creative suggestions for ...
While many salons cite the grapevine as their greatest source of new clients, few have learned to harness its marketing power and measure the impact. In 2008, Roberta and Patrick Heaney, owners of Mango Salon in Richmond, Virginia, ...
For years, we've watched Nick Arrojo's artistry on the platform, on television makeover shows and in the SALON TODAY 200—now you can see him work some magic on your shelves. During this year's show season the owner of New York's Arrojo Studio, launches the namesake line he's used in his studio, his academy and his cosmetology school. And he does so with a unique understanding of the needs of the client, the stylist and the owner.
Mod styles with Dippity Do, 60s era cocktails and a modern twist on a signature service—looking back while moving forward is how The Spa at the Spa Resort Casino, in Palm Springs, CA, decided it was time to celebrate 50 years of the good life.
Ask a roomful of salon owners, who their right-hand man (or woman) is and many will cite their managers or their lead stylist. But if they really think about who is responsible for managing all the details of their business, measuring their ...
On a whim, I hit the after-holiday sales table at my local Barnes and Noble and picked up a half-priced jigsaw puzzle. My kids made faces and my husband piped in with a Grandma joke at my expense, but I just smiled and bought it anyway.
Sandra Bullock promoting The Blind Side on Jay Leno, Kate Hudson cheering at the World Series, Miley Cyrus in her chart-topping Party in the USA video--all are sporting the hottest texture trend to hit fashion, music and Hollywood scenes--the Beach Wave. This new, loose, undefined, soft, undulating wave is reminiscent of the look you get after stepping from the ocean and the hair forms a soft, subtle, natural wave.
This week, the entire SALON TODAY editorial staff breathed a sigh of relief and felt the glow of satisfaction as we shipped the 13th Annual SALON TODAY 200 issue to the printer. Expanding the competition beyond growth to focus on a variety of business practices added multiple new dimensions to what was already a strong competition. I trust the additional statistics and owner ideas will fuel salon plans around the country throughout 2010.
While December is an extraordinarily busy time for Santa at his North Pole-based toy shop, he still found time to visit with tots at Chiquicuts Kids Hair Salon in Ottawa, Ontario. In fact, he made regular stops to the salon to have his ...
If the earthy new age music flowing from your spa's sound speakers seems too far a departure from the tunes that are rocking your salon, now there's a new option. Released in November, the Modern Meditations series Rock Classics and Modern ...
When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.
