Salon of Distinction: Van Michael Salon, Sandy Springs
“We always communicate with our clients through e-mail and social networking sites such as Facebook. Our tagline for this project was, ‘Everyone needs a make-over.’”
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Salon of Distinction: Trilogy Salon
“One of our favorite features is a vintage barn door on a sliding rail that separates the front reception area from the styling area. One of the owners found inspiration for this idea from a door on a beautiful Mexican hotel while on her honeymoon.”
by Stacey Soble
Salon of Distinction: Strands Studio for Hair
“The biggest challenge about our space was the long narrow unit. I strived to avoid a bowling alley look, by dividing it into areas separated by walls of mosaic tiles and tumbled stones and using accent lighting to create an open space.”
by Stacey Soble
Salon of Distinction: Sine Qua Non Salon, West Town
“We celebrated our grand opening with a huge event which invited all the local press and magazines, which was a great success and earned us reviews in Refinery29, Allure, Time Out and more. We also held a blogger breakfast, hosting all the young fashion bloggers.”
by Stacey Soble
Salon of Distinction: Salon Entourage
“One of our favorite features of our salon is the ultramodern black and white color scheme with chrome trimmings, which allows us to add a touch of color seasonally. The epoxy white floors give it a seamless modern touch.”
by Stacey Soble
Salon of Distinction: Salon 241
“Since we are located in a noted art community, we hired a local painter and muralist to design the new ginkgo leaf that adorns our walls and the faux wood finish on our reception desk. We’ve taken it a step further by incorporating the design in our print advertising.”
by Stacey Soble
Salon of Distinction: New Reflections SpaSalon
“While our younger guests think our Freestyle dryers and retail fixtures are really hip, we also want our guests to be aware that we work hard to be a ‘green’ salon. We are respectful of the Earth and make our choices based on lighting, heating and water efficiency.”
by Stacey Soble
Salon of Distinction: Morrison Hair
“We were inspired by Apple stores and the new philosophy of the ‘frictionless experience.’ We don’t have a front desk, we book appointments and ring up service on handheld devices right at the station or in the comfort of our reception room.”
by Stacey Soble
Salon of Distinction: LesliJon Salon
“With the additional square footage to our front room and retail area, we added a new make-up counter that allows us to perform applications on four guests at one time. Since it’s right in the middle of reception, it invites guests to sample and play with make-up.”
by Stacey Soble
Salon of Distinction: Kink Salon
“Our modern, comfortable waiting area encourages guests to interact with retail or lounge with the iPad we provide. We think the desk and wallpaper are quite sexy and make a statement of true distinction.”
by Stacey Soble
Salon of Distinction: Jyl Craven Hair Design
“In a formerly unused area of the salon, we created the Kerastate Ritual Center/Treatment Room where guests can experience deep conditioning treatments, with a head and scalp massage while sitting in a chair that delivers a complete pressure therapy massage.”
by Stacey Soble
Salon of Distinction: Headlines the Salon
“The main feature of the salon is the Lather Lounge which was designed to be it’s own space within a space. It has its own ambient lighting, scented candles, spa-like-music that plays independently from the styling space, and its own temperature control. Truly an experience every visit.”
by Stacey Soble
Salon of Distinction: HAUS Salon
“We wanted an interior that would promote a highenergy, interactive, creative community. By centering stations at two tables, we literally all ‘come to the table’ together during a service. Rather than sit in a row, guests are in small communities, interacting with our artists and each other.”
by Stacey Soble
Salon of Distinction: Glo Hair Lounge
“Ambient LED lighting is incorporated in custom designed glass countertops at each station and throughout the entire salon to give a soft, elegant and relaxing glow. The floor looks like a layer of frozen ice over rippling water, perfectly complementing the sleek personality of the salon.”
by Stacey Soble
Salon of Distinction: The Collage Salon
“It had me at the front door. I love the random whimsical touches, like the flowers everywhere, the red table and the perfectly matched blue bottles on the nail tables." —Morehouse
by Stacey Soble
Pivot Point's Corrine Passage Bernin Passes Away
Corrine Passage Bernin, Pivot Point's vice president of production and systems development, and the only daughter of the company's Founder Leo Passage, passed away.
by Stacey Soble
Softening Treatment
Ouidad's signature treatment to soften out-of-control curls, making them maintenance free and healthy looking.
by Stacey Soble