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Web Editor
As the Web Editor, Lauren Salapatek manages the creation, production and editing of all editorial online content for Modern Salon Media's websites and e-newsletters. Since January 2010, Lauren has worked at Modern Salon Media covering salon style, products, trends and more.
March 5, 2011 marks the first Be-Cause charity event at Tela Studio's in the meatpacking district of New York City. If you haven’t heard of Be-Cause, founded by Millennium Salon Software, it is a movement to unite those in the beauty industry that are doing more to be recognized in some way.
Located in the heart of downtown Bethesda, MD, Bella Bethesda Salon showcased the stylings of its staff in a unique hair show called Hair & Now, which featured the popular everyday styles of men, women and brides spanning the Roaring Twenties to the 21st century to demonstrate how throwbacks of the past influence the looks of today.
Neil Ducoff, founder/CEO of Strategies and author of the award-winning “No-Compromise Leadership: A Higher Standard of Leadership and Behavior,” is going on tour to help business owners and managers use the book’s concepts to make 2011 the best year ever.
Do you want to promote repeat services and product sales in your salon? Try out the Salon Incentives Rebate Certificate, a multipurpose marketing tool that promotes and rewards customer loyalty in beauty salons.
Kenra Professional has adopted The Rapunzel Project, a non-profit organization dedicated to helping cancer patients keep their hair during chemotherapy, as its company charity and donated $50,000 to support the organization’s efforts to help cancer patients keep their hair during chemotherapy via a unique cold cap approach.
Shortly after Thanksgiving, salons around the country begin receiving a little, early holiday cheer via the good ole United States Postal Services. Nestled among the magazines, December bills and holiday cards was a discreet envelope holding their congratulations letters for making the 2011 SALON TODAY 200 list. We knew when letters hit the salons because excited emails starting hitting our in-boxes. So we decided to share that good cheer by asking them how they reacted when they first opened those letters:
Salon Iris Software offers congratulations to Ambiance Salon & Spa in London, KY as the winner of a brand new Hewlett Packard RP5700 POS desktop computer and 19” LCD monitor.
Coty Inc. and OPI Products Inc. announced yesterday that Coty has entered into an agreement to acquire OPI.
I received an article from Ken Cassidy, the Principal behind Kassidy’s Salon Management Consulting Company, about how to properly retail during the holidays. Kassidy is an authority in “Working Options,” for business owners, booth renters, and independent contractor business structures.
For any business owner you have to invest in your employees in order to have a successful business; and a good employee benefit plan can make it easier to recruit, hire and retain productive employees. Whether you are a salon owner or an independent stylist, having salon insurance can be a vital asset.
Skin Authority announces the opening of the Skin Authority Advanced Esthetics Institute in January 2011. Skin Authority will share its knowledge as the authority on skin and offer online training and development programs to busy esthetics professionals worldwide.
Do you Tweet? Blog? Have Facebook fans? Post to YouTube? If you do, or you do not, and you are interested in learning some tips and advice on how to efficiently use social media for promotion, client engagement and building low-cost widespread visibility for your salon/spa business, you’re going to want to read my blog!!
Read about the initiatives beauty companies, salons and stylists are doing to raise breast cancer awareness, in response to October's Breast Cancer Awareness month. If you or your salon/company is doing anything (fundraisers, makeovers, walks...etc) towards the cause, please e-mail me, Associate Editor, Lauren Salapatek at lsalapatek@vancepublishing.com. I am trying to post as many stories as I can in this ongoing blog!Now, read to see what your peers are doing!
Partaking in smart merchandising can help your salon sell more. Displaying a cohesive retail line, with strategic placing, and a dash of creativity can make your salon’s products pop out to the client. Salon Today asked these salon owners about their retailing efforts.
Follow five salon owners as they shop for merchandising inspiration.
A new website offers salon owners a variety of options for offering health insurance to their employees. Daniel Lewis, owner of Green Peridot salon, started offering health insurance through insuranceforsalons.com shortly ...
