Farouk Shami Judges "Celebrity Apprentice" Cliffhanger
Farouk Shami set the "Celebrity Apprentice" contestants the task of designing an ad campaign for his new blow dryer. How did they do?
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Alabamans, Say "Yes" to a Board of Barbering and Cosmetology
If you are a resident of Alabama, express your support for a bill to establish the Alabama Board of Barbering and Cosmetology.
by Anne Moratto
Schwarzkopf Welcomes KIM VO as BLONDME Ambassador
Perfect blonde is the holy grail of hairdressing for both salons and their customers. “BLONDE” is a big business, generating over 1 billion Google search results. And with that big business we introduce a big name: Kim Vō.
by Anne Moratto
Beauty Industry Behind Cosmetic Safety Amendments Act
The “Cosmetic Safety Amendments Act of 2012,” recently introduced by Representative Leonard Lance (R-NJ), is an important step in the regulatory oversight of cosmetics and personal care products.
by Anne Moratto
Hairdressers, Make Some Noise About the Importance of Licensing
State Boards are under attack by well-meaning legislators who are looking to streamline regulation without understanding the nuances of the industry.
by Anne Moratto
Peter Shankman on Your Personal Brand
Peter Shankman, worldwide connector, described how nearly everything we do online can be searched and seen.
by Anne Moratto
ByuTi Brentwood Salon Opening
At the opening of ByuTi, her second salon in Los Angeles, Natasha Sunshine -Atonioni describes her salon philosophy.
by Anne Moratto
Bio:Blow Out Detachable Brush System
New Bio:Blow Out Detachable Brush System features brush styling barrels that change color with heat.
by Anne Moratto
American International Industries Acquires Nail Tek
American International Industries announces the recent acquisition of the Nail Tek® (Prima Technologies, Inc) brand, a nail treatment and polish company.
by Anne Moratto
Missouri, Michigan and Alabama Beauty Pros, Take Note
You are a professional and your profession is under attack. If you live in Missouri, Michigan or Alabama, it's important you read about new bills being introduced and legislation updates in your states that will have direct impact on your livelihood.
by Anne Moratto
Malibu C's Crystal Gel Primer
Malibu C’s professionals-only Crystal Gel primer for color services.
by Anne Moratto
Joico Launches Partnership with StyleSeat
StyleSeat is an online platform that connects salon owners and professionals to their clients. By partnering with StyleSeat, Joico has created a customized client search platform and salon business building tool that will be available to participating Joico salons.
by Anne Moratto