How-To Combine Salon Service & Retail Sales Techniques
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
$1.25 Million Donated by Sport Clips to Help A Hero
Sport Clips Haircuts donated $1.25 million to the Veterans of Foreign Wars of the U.S. Foundation to support active-duty U.S. service members’ and veterans’ scholarships through the Help A Hero program.
by Anne Moratto
Supercuts of Los Angeles Hosts 19th Annual SUPERSUNDAY
SUPERSUNDAY is a day and evening of multiple events, dedicated to bringing education to cosmetology instructors during the day with Pivot Point. The day culminates in a Gala Awards Dinner that honors outstanding teachers, as well as cosmetology students and their schools
by Anne Moratto
MEMO Interview with President of SEVEN haircare, Ryan Sieverson
“We recognize that salon owners and stylists are entrepreneurs and that we all need to aspire to a certain level before we can realize our full potential,” says Ryan Sieverson, president of SEVEN haircare. ”That is how we built our salon business, through the idea that we are all responsible for our own success."
by Anne Moratto
MEMO Interview with President of SEVEN haircare, Ryan Sieverson
“We recognize that salon owners and stylists are entrepreneurs and that we all need to aspire to a certain level before we can realize our full potential,” says Ryan Sieverson, president of SEVEN haircare. ”That is how we built our salon business, through the idea that we are all responsible for our own success."
by Anne Moratto
Premiere Beauty Classic Educates and Inspires
Premiere Beauty Classic was a great success and offered beauty professionals in the Midwest top-tier education.
by Anne Moratto
Memo Interview: Tracey Hughes On Joining L'anza
Tracey Hughes, often called “the educator of the educators,” has been named the Vice President of Global Education of L'anza Healing Haircare, heading up the Global Education Team of L'anza Healing Artists.
by Anne Moratto
Memo Interview: Tracey Hughes On Joining L'anza
Tracey Hughes, often called “the educator of the educators,” has been named the Vice President of Global Education of L'anza Healing Haircare, heading up the Global Education Team of L'anza Healing Artists.
by Anne Moratto
Memo Interview: The Sixty Year Success of René Furterer
The heritage brand, René Furterer, has been celebrating a 60 year anniversary and Jacqueline Flam, vice-president retail and salon, has been instrumental in building a renewed foundation for future success.
by Anne Moratto
Memo Interview: The Sixty Year Success of René Furterer
The heritage brand, René Furterer, has been celebrating a 60 year anniversary and Jacqueline Flam, vice-president retail and salon, has been instrumental in building a renewed foundation for future success.
by Anne Moratto
Memo Exclusive: An Interview with Coty President of Professional Beauty, Sylvie Moreau
Moreau is one of the most influential women in professional beauty.
by Anne Moratto
Henkel Appoints Robert Schaeffler as General Manager of Sexy Hair
Henkel announced today that Robert Schaeffler will succeed Karl-Heinz Pitsch as the General Manager of Sexy Hair.
by Anne Moratto
Salon Secret Systems: New Coaching Program from Celebrity Colorist Jennifer J.
"There is so much to know about this business and most of it can all be sorted out by knowing exactly how to talk to their client and to be able to acknowledge their own worth as a hairdresser."
by Anne Moratto
9 Ways to Make a Positive First Impression & Excel at In-Person Branding
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
by Anne Moratto
Living Well, Working Well: Eufora Vision Quest Inspires Stylists to Care for Themselves, First
Eufora offered mindful learning opportunities for stylists and salon owners during an event that embraced both work and personal growth.
by Anne Moratto
Shave, Haircut, and Sex Ed: More on the Salon Menu than Hair
Screening for high blood pressure, skin cancer awareness, breast cancer support and real talk about STDs. Clients order off the salon menu for these life-saving services.
by Anne Moratto
MEMO Exclusive: An Interview with Christine Martier, President and CEO of GenOne Media Group Inc
High-tech and high-touch interactivity, Smarter LifeStyle Network from GenOne shows the latest in fashion, beauty and wellness programming on high-definition screens and tablets placed throughout processing and reception areas.
by Anne Moratto