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AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
A traditional appointment book no longer cuts it when running a successful salon. Find out how salon management software can make your business run more effortlessly while opening up your business to a new client base.

The Fresha marketplace app.

The day-to-day responsibilities of running a successful salon can often feel a bit overwhelming. In an age where clients expect to be able to book services online in an instant, traditional pen and paper just doesn’t cut it anymore.
Making the switch to salon technology can seem like a bold move, but when you pick the right software for your business it can be a game-changing investment that exposes you to an entirely new client base.
Rated the best salon software for three years in a row by Capterra, Fresha is helping businesses streamline their operations with intuitive, fully featured, subscription-free technology.
Delivering an abundance of features for a single flat-rate fee per transaction, including contactless payments, no-show protection and online bookings, their Fresha Plus offering removes the barrier of running multiple payment systems and softwares by providing everything you need in one place.

An inside look at the David James Salon.
“It’s safe to say using the confirm with card feature was reason enough to switch to Fresha Plus. The yearly savings from no-shows or late cancellations mean I can use that money to pay nearly all of my utilities!," says David James, owner of David James Salons.
Formerly known as Shedul.com, Fresha is taking the world by storm and acquiring a vast user base of salons and spas in more than 120 countries. In 2020, the company launched Fresha.com, an online booking marketplace for clients to easily book and manage their appointments on the go.
“At Fresha, we’re incorporating intelligent features for our online booking system to help salons grow revenues. Our platform uses client preferences and the business’s activity to provide an unbeatable booking experience, giving staff more time with their clients,” says CEO and co-founder William Zeqiri.

William Zeqiri, CEO and founder of Fresha.
A growing number of consumers expect to be able to book services online, and this trend will continue as younger, more tech-savvy clients take over the market. Fresha’s online booking technology optimises the salon’s schedule with real-time online availability, increasing revenues by an average of 30% and keeping businesses open 24/7.
“We’ve tried so many different platforms in the past, yet couldn't seem to find one that had everything we liked or even a few things we liked. Our clients love using Fresha’s booking platform, and the seamless bookings on Google Reserve makes it easier than ever to fill our calendar,” says James.
Click here for more information about Fresha’s market-leading salon technology

AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.

This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.

Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.

An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.

Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.

If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.

Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.

Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.

Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers

Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.

The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.

Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard

From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.