The new look shows the product names highlighted in black sashes with the old product names temporarily included to help stylists and consumers find their favorites. 
 -  Photo: Redken

The new look shows the product names highlighted in black sashes with the old product names temporarily included to help stylists and consumers find their favorites.

Photo: Redken

Redken announced a change to the company's hair styling products in a complete redesign of its styling portfolio — the same formulas in a new look.  Now offering a consolidated range of products in vibrant, modernized packaging, Redken is making it easier for stylists and consumers to find the right products for their desired look. The modernized product names are highlighted in black sashes with a clear product descriptor, and the old product names will be temporarily included on the new packaging to help stylists and consumers find their favorites.

The redesign serves to invigorate the brand’s popular styling formulas and create a more streamlined portfolio.While many products in the new packaging are already on shelves, Redken’s new look has been continuing to roll out. Below is a summary of the new product names along with the corresponding old product names:

Product Name Changes

Name Changes Coming Soon

  • Root Tease, previously named Quick Tease 15
  • Max Hold Hair Spray, previously named Triple Take 32
  • Root Lifter, previously named Guts 10
  • Control Hair Spray, previously named Control Addict 28

For reprint and licensing requests for this article, Click here.

Originally posted on Modern Salon