Whitepapers

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!

AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.

Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.

Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.

Your chairs aren't empty because talent doesn't exist. The hiring playbook most salons use was built for a different industry — and it's costing you $1,300 a week per empty chair. This report shows you what high-growth salons do instead.

Stop Raising Prices. Start Having This Conversation Instead. If you've never offered hair extensions, this is the quiet revenue raiser sitting right in front of you, and the conversation top stylists are having to unlock it.

The NEXT level of salon growth is not always adding more appointments, stylists, or locations. For many established owners, it is about expanding vertically, improving margins, building new revenue streams from the foundation they have already created and REAL brand equity in the products you're already buying.

A practical playbook for enforcing tip reporting—without the drama.

You already know how to run a great salon. You have the skill, the team, and the clientele. But in today’s market, instinct alone isn’t enough to scale. The salons growing the fastest aren’t just talented, they’re informed. They use their data to make smarter decisions every single day.

Running a profitable salon doesn’t have to feel overwhelming. This ebook gives you the strategies to take control of your pricing, understand your costs, and unlock growth with confidence. Discover how parts + labor pricing can help you transform chaos into clarity.

Every salon aims to be a sanctuary of relaxation and transformation, yet many fall short in ways that may not be immediately visible. Enter the secret shopper—a discreet observer with a keen eye for detail, entrusted with the mission of revealing the untold truths behind salon doors. From the subtleties of professional conduct to the nuances of ambiance, explore common pitfalls and actionable insights that empower salon owners, managers, and staff to elevate their standards and performance.