The Strands for Trans movement is designed to create positive change for the trans community by seeking progressive trans-supportive legislation. It's most recent campaign, Transphobe Takedowns, is putting out messaging to lawmakers.
By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.