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A new study conducted by Boulevard explores how customers choose a new salon and new stylist, as well as what motivates them to buy a product. It also illustrates the important role online booking plays.
A dermatology group set out to discover how spending more time on video calls is impacting consumer thought and action, and the results are illuminating.
The roller-coaster quality of 2020 is impacting the way consumers behave in 2021, and Beauty Backbone's Karla Lopez-Martinez believes their are four factors that will dictate your success this year. Listen up and observe.
